Generalizes on the best strategy to enter the market, e.g., visiting the country; importance of relationships to finding a good partner; use of agents.
Last Published: 7/22/2019
Competitive pricing - offer quality products and services at the right price. 

Invest in advertising and consumer education.  

Local agents are helpful to enter the Sri Lankan market.  The U.S. Embassy can assist U.S. companies in finding local agents and distributors for a fee through U.S. Foreign and Commercial Service matching making and due diligence services.

Sales to the Government of Sri Lanka may require a local agent.

For firms investing locally, the Board of Investment (BOI) ( offers information regarding investment incentives and other services. 
Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting

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Sri Lanka Trade Development and Promotion