Identifies common practices to be aware of when selling in this market, e.g., whether all sales material need to be in the local language.
Last Published: 7/22/2019
Price is generally the most crucial factor in selling.  As U.S. products have a reputation for high quality, product quality and after-sales service are becoming important selling factors in the Sri Lankan market. 

Consumer education is also a vital selling factor.  Appointing an agent/distributor is recommended for marketing and sales.

Most government purchases are made on the basis of cost and available financing, subject to meeting the required specifications. 

Participating in regional exhibitions is another effective method of creating awareness and introducing products to the local market.  The events are well attended by both the trade and consumers. 
Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting

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Sri Lanka Trade Development and Promotion