This is a best prospect industry sector for this country. Includes a market overview and trade data.
Last Published: 6/13/2019

Overview

Singapore - Agricultural Sectors Total Market Size

                                            

2016

2017

2018 

2019 (estimated)

Total Market Size

1,984

2,460

-763

2,466

Local Production

168 (estimated

183 (estimated)

205 (estimated)

216 (estimated)

Exports

7,160

7,437

10,908

8,250

Imports

8,976

9,714

9,940

10,500

Import from U.S.

821

948

922

940

Exchange Rate: 1USD

1.38

1.38

1.35

1.35

$US millions (total market size = (total local production + imports) - exports)
Data Sources: Singapore Food Agency and Global Trade Atlas

The city-state of Singapore, with a population of 5.6 million, is a wealthy, developed and highly urbanized country.  As there is little local agricultural production, Singapore is almost entirely dependent upon imports for its food requirements. The country’s economy is mainly driven by financial services, manufacturing, and tourism. As the country is highly import dependent for food security, Singapore’s food laws are focused on ensuring consistent foreign supply of food and agricultural products. While trade contacts report Singapore can be very strict on sanitary and phytosanitary issues, the country maintains a liberal and open trade system.  Singapore does not impose quotas and tariffs on imported food and agricultural products (except tobacco and alcoholic beverages).  Singapore’s total agricultural product imports in 2018 reached $9.9 billion USD, roughly ten percent of which was sourced from the United States.

In April 2019, the Singapore Agri-Food and Veterinary Authority restructured to form the Singapore Food Agency (SFA) and the Singapore Animal and Veterinary Service (AVS). SFA is under the Ministry of the Environment and Water Resources and oversees all food-related matters including food safety and security.  AVS is under the National Parks Board (NParks) and oversees all non-food related animal, plant, and wildlife management matters.  
 


Leading Sub-Sectors

Product Category (2018)Major Supply Sources (2018)Foreign Supplier SituationLocal Supplier Situation

Beef and Beef Products

Net Imports: $253 million

1. Australia: 33%
2. Brazil: 30%
3. United States: 12%
4.New Zealand: 8% 
Australia & New Zealand are
traditional suppliers.

Brazil competes in the frozen
beef segment.
Singapore does not
produce beef.

Pork and Pork Products

Net Imports: $323 million

1. Brazil:31%
2. Australia: 19%
3. Netherlands: 16%
4. China: 9%
5. Spain: 8%
6. United States: 4%
Brazil dominates the frozen segment. 

Australian pork dominates the
fresh/chilled market due to close
proximity.

U.S. processed pork is growing in popularity.
Live pigs from Indonesia
are imported and
slaughtered meat is sold
at wet/traditional markets
and supermarkets.
Poultry Meat and Products 

Net Imports: $353 million
1. Brazil: 52%
2. Thailand: 23%
3. United States: 8%
4. Malaysia: 7%
Brazilian poultry is currently
price-competitive in the Singaporean market.
Malaysian live chickens
are imported and slaughtered.ed
Fish Products
Net Imports:
$1.15 billion
1. China: 13%
2. Malaysia: 12%
3. Vietnam: 10%
4. Indonesia: 10%
5. Norway: 7%

15. United States: 1.5%
ASEAN countries and
China dominate the market. 
Fresh/chilled/ prawns,
live crabs, frozen cuttlefish,
and squid are key products.
90% of seafood is
imported.  The
remainder is supplied
by sea-based
Singaporean
aquaculture operations.
Fresh Fruit
Net Imports:
$528 million
1. Malaysia: 14%
2. United States: 13%
3. China: 12%
4. Australia: 11%
Top U.S. fresh fruits in the
Singapore market
include grapes, oranges,
strawberries and apples;
United States dominates sales
of these fruits when in season. 
Fruit production in
Singapore is minimal. 
Dried Fruit,
Processed Fruit
Net Imports:
$73 million
1. Indonesia: 43%
2. Thailand: 12%
3. Malaysia: 11%
4. United States: 10% 
 
U.S. dried fruits are highly popular;
some are repacked and sold as
private local brands. 
Singapore is not a
significant producer of
dried fruit.
Tree Nuts
Net Imports:
$220 million
1. Indonesia: 48%
2. Malaysia: 15%
3. United States: 10%
4. India: 6%
Along with cashews from
neighbouring countries,
U.S. nuts are very popular. 
Some U.S. nuts are repacked
and sold under local brands. 
Singapore is not a major producer of edible nuts.
Wine and Beer
Net Imports:
$812 million
1. France: 59%
2. Australia: 9%
3. Italy:3%
4. United States: 3%
France dominates the premium
wine market. U.S. wines are growing in popularity. 
Singapore does not produce wine.
Asia Pacific Breweries (APB),
Singapore’s largest beer
manufacturer, dominates the beer market.
Source: Global Trade Atlas
 

Opportunities

Dairy Products
Prospects are bright for U.S. dairy product sales to Singapore due to the growing local food retail and processing industries. There was a nearly 24% increase in imports of U.S. dairy products from $56 million in 2017 to $69 million in 2018.  Preceded by the top two suppliers of New Zealand and Australia, the U.S. was the third largest exporter of dairy products to Singapore in 2018. Local consumer demand for several dairy products has grown in recent years with gourmet cheeses and yogurt doing particularly well. 
 
Fresh Fruit
The U.S. continued to perform well in the Singaporean fresh fruit market in 2018 as the number two supplier after Malaysia. Imports of U.S. fresh fruit reached $73 million in 2018, an increase of 3% compared to 2017.  Singaporean traders and retailers report reliable supply of high-quality product and brand recognition are driving strong demand for U.S. fresh fruit in the market. The most popular U.S. fresh fruit in Singapore are grapes, oranges, strawberries, berries and apples.
 
Dried Fruit
According to Global Trade Atlas, the U.S. was the fourth largest supplier of dried fruit to Singapore in 2018, after Indonesia, Thailand, and Malaysia. U.S. exports for the year were at $7.5 million while Indonesia exports reached $31 million. The United States’ relatively small market share along with growing demand for U.S. product in the local confectionary, bakery and retail industries indicate there is strong potential to expand sales of U.S. dried fruit in Singapore.  
 
Pork
U.S. pork exports to Singapore decreased last year by almost 30% from $17 million in 2017 to $12 million in 2018. This was in contrast to the almost 34% increase in 2017 from the previous year. However, the long-term prospects are relatively good as pork is a major protein source for the majority of the local population and demand in high-end retail and restaurant outlets (where U.S. pork has an advantage) is growing. 
 
Wine and Beer  
Exports of U.S. wine and beer to Singapore increased last year by over 7% from $25 million in 2017 to almost $28 million in 2018. The United States has a reputation for being a good supplier of quality beverage products and has high brand recognition. However, French products tend to dominate the premium wine sector, and Australia dominates the retail market with its mass-market products.  U.S. brands compete in both the mass and premium wine markets as their recognition continues to grow. U.S. craft beer is also growing in popularity in Singapore.   

 

Web Resources

Singapore Food Agency
 
Animal & Veterinary Service
 
Singapore Manufacturing Federation (SMF)
 
Singapore Business Federation
 
Singapore Fruits and Vegetables Importers and Exporters Association (SFVA)

Singapore Chefs Association (SCA)
 
Restaurant Association of Singapore (RSA)
 
Singapore Hotel Association (SHA)
 
U.S. Department of Agriculture (USDA)

 
U.S. Department of Agriculture, Singapore Contacts

Mr. William Verzani, Agricultural Attaché
Email: William.Verzani@fas.usda.gov
 
Ms. Ira Sugita, Agricultural Specialist
Email: Ira.Sugita@fas.usda.gov
 
Ms. Alice Kwek, Agricultural Marketing Specialist
Email: alice.kwek@fas.usda.gov
 

Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.


More Information

Singapore Agribusiness Trade Development and Promotion