Identifies common practices to be aware of when selling in this market, e.g., whether all sales material need to be in the local language.
Last Published: 9/30/2019
A key selling factor in the Peruvian market is product pricing. Products from Asian markets, such as China, Taiwan, and South Korea often outsell more expensive European or North American products in the consumer electronics, appliances, and automobile industries. Additionally, counterfeit and pirated goods prove problematic. With investment in sales promotion, intellectual property enforcement, and post-sales service, U.S. goods can ensure competitiveness. In the capital goods market, including advanced electronics and construction machinery, equipment performance and efficiency are critical. Consumers often prefer more expensive U.S. or European products, due to their higher levels of quality, durability, technology, customer support, and regional service. Many larger representatives own regional offices in cities outside of Lima. This portion of Peru is under-populated and under-developed, and it does not offer an attractive market potential. Certain exceptions exist, including large-scale mining operations located along Peru’s Andes mountain range and petroleum operations in the Amazon jungle. Payment for major purchases is generally made on a net 30-day basis. It is advisable to request up-front payment or work on a confirmed, irrevocable letter of credit basis when entering a new market or dealing with new customers. Over the counter purchases are made in cash (U.S. dollars are widely accepted), wire transfer or credit card. Most retailers use credit terms as a sales technique and major department stores issue their own credit cards. U.S. exporters are encouraged to explore the programs and services offered by the Export-Import Bank of the United States to enhance the credit terms offered to Peruvian buyers.
 
Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.


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Peru Trade Development and Promotion