Peru - Trade Promotion and Advertising Peru - Trade Promotion and Advertisin
The key Peruvian television providers are the six major Lima-based networks: Latina, América, Panamericana, ATV, ATV+, and RBC, along with TV Perú, the state-owned network, which is the only station available in many parts of Peru. These seven broadcasters use affiliates in the provinces, much like their counterparts in the United States. Additionally, there are numerous smaller, independent stations that serve particular cities and regions. A report by TV regulatory agency Osiptel concluded that 60% of households used cable television as of 2018, a 12% increase from 2017, with most of it from pirated cable TV connections. Canal N, a 24-hour cable news channel owned by El Comercio Group, and RPP, the cable channel for one of the most widely heard radio stations, are highly influential. The main cable service companies are Spain’s Telefónica del Perú, offering “Movistar TV” with 69.32% market share, the U.S. DirecTV Group with 15.7% market share, and Mexico’s America Móvil Perú, offering “Claro” with 8.97% market share.
Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.