Discusses the state of direct marketing and what channels are available for companies to use direct marketing.
Last Published: 9/30/2019
Direct marketing is well established in Peru’s service sector, particularly among financial institutions and seminar organizers. Direct marketing often includes hiring personnel or contracting a company for telemarketing and mailing campaigns. Databases for direct marketing are kept private by their owners, and are therefore not readily available. Nevertheless, commercial information can be obtained through Peru’s Chambers of Commerce and trade associations.
Catalog sales for consumer goods in Peru remain low due to consumer preference for in-store purchasing, guranteeing product quality and warranty. Additionally, consumers find parcel delivery through Peru’s postal system unsatisfactory. Courier companies are taking advantage of this opportunity to promote their services.
 
Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.


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Peru Business Registration Marketing