Hungary - Trade Promotion and Advertising Hungary - Trade Promotion
Trade Promotion and Advertising
Advertising and marketing support is critical for business success in Hungary. Exhibiting in and attending trade and scientific events and seminars, both international and local, can help U.S. companies reach their target clientele. Distributors in Hungary often advertise in trade journals and professional industry-focused newspapers and chamber printed or online magazines to reach their target market and audience. Trade associations offer high quality publicity among their members and low-cost web advertising on the association’s website. Specialized, sector-specific trade shows have become increasingly common, popular and well-attended in Hungary.
Television remains the most important and influential medium for advertising, followed by print, radio and internet media. Internet advertising has been growing dynamically, while outdoor (billboard) advertising continues to stagnate. The biggest spenders are food and personal care products retailers, followed by pharmaceuticals and financial service companies. In line with international trends, promotions and point of sale activities have gained importance.
The legal framework for advertising is laid down in the XLVIII Advertising Law 2008. More at EU Regulations.