Hungary - Safety and Security Hungary - Safety and Security
Safety and Security
Overview
The safety and security equipment market has become a leading sector for U.S. exporters in the Hungarian market in the past few years. It consists of approx. 900 companies – both locally based SMEs as well as multinational subsidiaries - employing approximately 25,000 people and contributing 7.5 % to the GDP in 2018.
The domestic market is dominated by imported equipment, especially in the high-tech end of security products. Typically, physical security services are provided by local companies due to local standards and licensing requirements. The market for fire safety and technological security is one of the best organized segments within the industry.
Foreign companies are active in the supply of equipment and systems for perimeter security, CCTV, inspection and image analyzing equipment, and video-surveillance systems; access control systems; screening equipment; and fire protection systems. French, German, Italian, American, Israeli, Japanese, Chinese and Taiwanese companies are active in the market.
The following systems have local production: data protection systems, optical registration devices, systems for technical safety of buildings, fire alarm systems, signal receiving equipment, and cryptographic security units. There are several developers of biometric identification systems, biometric access control, and time and attendance systems.
Opportunities
Technologies, materials, and equipment that are innovative present leading business opportunities for U.S. companies.
Airport security continues to be among the best prospects as regional airports in Debrecen, Pecs- Pogany, Balaton-Sarmellek and Gyor-Per, as well as Budapest International Airport have all initiated security-related development projects including screening that demand airport security equipment and upgrades of border crossing points.
Security technology for property protection at manufacturing and industrial facilities/parks also present opportunities for innovative solutions. During the last few years, the security and building automation market saw an annual increase of 3.8%. There was a 4.1% increase in the anti-intrusion equipment segment, while the CCTV component increased by 6.5%.
Within the anti-intrusion sector, access control remains an important and highly competitive area. The industry is migrating toward IP and integrated solutions. The trend is to move away from proprietary technology towards open systems that allow the integration of multiple applications. Other drivers include the growth of time and attendance applications, the demand for smart card and optical card systems, the need to reduce fraud, and increasingly an acceptance of biometric systems. Training for integrators and installers is essential in order to effectively meet end-user needs.
An increasing number of homes have proper security and alarm systems in Hungary. A sense of vulnerability and insecurity, particularly among the female and elderly populations, is on the rise due to an increasing number of robberies and criminal attacks. Urban security is a prime concern, particularly with the recent spread of crime and burglaries. Opportunities exist for private security operators – such as security guard service companies – to provide technology and services to private citizens. Examples of public-private collaboration include municipalities and private security service companies that utilize public security cameras and CCTV systems installed by banks, hypermarkets, and in public places to survey areas and provide services to businesses or private citizens, all in cooperation with the municipal police.
Within the safety arena, potential opportunities exist in CBRN protection, particularly for new, advanced sensors that reveal chemical agents and provide more effective protection. In terms of investments in this niche market, minor cuts have been seen in the budgets of the responsible agencies. While public sector spending will remain less than expected, continued opportunities exist among well-funded organizations, banks, and governmental agencies such as the Counter Terrorism Center, Disaster Management Center, the National Police, and the SWAT police team.
Equipment with the greatest sales potential include:
• Advanced video surveillance monitoring solutions
• Platform/sensor land border surveillance and detection systems
• Automated home protection solutions
• Screening and X-Ray systems for airports, customs, and public facilities (office buildings, logistic centers, warehouses)
• Access control and alarm systems
• CCTVs, Security cameras for large facilities
• Wireless security solutions
• General security supplies (such as window foils, transportation security products, personal safety products)
Hungarian users have high consideration for innovative, sophisticated American security products and solutions. Strong after-sales service, maintenance, and training are essential to success.
Trade Show
SecuriForum – October 9-10, 2019 - Budapest
https://www.securiforum.com/?lang=en