Discusses the distribution network within the country from how products enter to final destination, including reliability and condition of distribution mechanisms, major distribution centers, ports, etc.
Last Published: 3/26/2019
The principal venues of commercial transaction are: wholesale and/or retail outlets, either in a local market, local shop or at an established chain; a direct sales force; an agent or distributor; established wholesalers or dealers; and selling directly to the government, cooperatives, and other local organizations.  Exporters should consider the requirements of the product and its potential market when choosing a distribution channel.

Most wholesale establishments and modern retail outlets are concentrated in Abidjan.  These include company headquarters, regional offices, banking branches, insurance companies, supermarkets, car dealerships and specialty stores.  Most small shops and retail stores are sole proprietorships whose owners have limited management capability.  The Lebanese community is strongly represented in retail operations and is well connected to the national wholesale network.

 
Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.


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