Includes web links to local trade fair or show authorities and local newspapers, trade publications, radio/TV/cable information.
Last Published: 3/26/2019

As Côte d’Ivoire is a major commercial hub, many advertising agencies and companies have positioned themselves in the Ivoirian market place, offering a variety of services, including publicity and sales promotion.  Major advertising agencies include McCann Erickson, Ocean Olgivy, Voodoo Communications, and DC Productions.  Some advertising agencies also offer marketing research and video production services.  New and more sophisticated advertising activities and materials have entered the market with the emergence of a variety of advertising products and services including large billboards, moving message signs, films, and video productions.  Many of these new products and services are directed toward Internet users.  Over the next few years, as internet penetration rates rise, this new segment of the advertising market is expected to grow substantially.  In addition to local advertising, many international TV channels -- cable TV stations such as Canal+ Horizons, TV5, and VRO, as well as antenna broadcast programs such as CNN, CFI, and others -- provide advertising in the market.  Most Ivoirians still receive their news by radio, and the Ivoirian government has authorized new licenses for private radio stations.  To date, 75 private radio stations are operating in the country. 

Radiodiffusion Télévision Ivoirienne (RTI), the government television station, remains the country’s only public station, but the government plans to increase the number of private television stations to ten as part of its transition from analog to digital  Three regulatory bodies govern the media and advertising sectors.  The first is the Haute Autorité pour la Communication Audiovisuelle (HACA), which regulates electronic media, particularly advertising and content issues.  The Conseil National pour la Presse (CNP) is responsible for press-related issues.  The Conseil Supérieur de la Publicité (CSP), the national council for advertising, registers new advertising and mass communication companies

Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.


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C te d Ivoire Trade Development and Promotion