Uruguay - Direct Marketing Uruguay - Direct Marketing
Uruguay is a tech-savvy market. Internet penetration is high and social media and e-commerce platforms are extensive for business product and services marketing. Telemarketing and e-mail campaigns are still used but to a lesser extent. Direct marketing is also popular on heavily transited street corners and during the summer at beach resorts, where hired promoters distribute flyers and samples of all types of products and services. Inserts in major newspapers remain a popular form of direct marketing but continue to lose ground to web-based marketing.
Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.