Discusses the state of direct marketing and what channels are available for companies to use direct marketing.
Last Published: 2/13/2019

Direct marketing has become more popular in Malta in recent years.  Several mail and telephone ordering services now exist in Malta, and door-to-door selling exists on a limited scale but is not common.

The EU has not adopted legislation harmonizing the direct-selling of consumer products.  However, there is a wide-range of EU legislation impacting the direct marketing sector.  Compliance requirements are stiffest for marketing and sales to private consumers.  Companies should provide clear and complete information to consumers prior to any purchase of goods and services and need to inform consumers of  their approaches to collecting and using customer data.  Companies should also comply with the new General Data Protection Regulation that came into effect in 2018.

For a brief overview of provisions flowing from EU-wide rules on distance-selling and on-line commerce, please consult the Direct Marketing section of the “Doing Business in the European Union:  2018 Country Commercial Guide for U.S. Companies,” available from the U.S. Mission to the EU.
 

Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.


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