Identifies common practices to be aware of when selling in this market, e.g., whether all sales material need to be in the local language.
Last Published: 7/15/2019

French is the main business language. Entrepreneurs or their local agents must be proficient in French. Sales and technical literature must be in French. Attractive payment/financing arrangements may be crucial, as European and Chinese competitors often provide such options. Competitive pricing, more than quality, often determines purchasing decisions in Mali.
 

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Mali Trade Development and Promotion