Mongolia - Sales Service and Customer Support Mongolia - Sales Service and Support
Mongolian custom, law, and regulation are evolving in the area of sales service and customer support. Mongolian customers and businesses continue to explore the sets of services and practices that would constitute a basic support package for sales and customer support. In addition, Mongolians have not fully embraced — but no longer reject out of hand — the concept that after-sales service and support may justify the higher upfront costs they might incur by buying more expensive U.S. products rather than cheaper ones.
Education about the value of after-sales service and experience with failed equipment has turned the corner for some U.S. product lines in the heavy equipment sector. Currently, firms selling electronic equipment, autos, and mining equipment and tools pursue a variety of options. Generally, Mongolians favor sales models based on service and customer support practices used by well-known Western and Japanese firms. Mongolians perceive companies that follow such practices as more professional and reliable.