Discusses the state of direct marketing and what channels are available for companies to use direct marketing.
Last Published: 4/11/2019

The Malawi business community is familiar with U.S. products.  A U.S. company may market directly through an established importer or agent or by opening an office in Malawi.  Competitive pricing and reliability of supply -- despite transportation bottlenecks and unpredictable border-crossings -- are essential to enter and stay in the market.  Most products imported into Malawi have traditionally come from nearby South Africa and Zimbabwe.  In recent years products from the Middle East and China have been quite successful in Malawi due to their cost advantage.  However, many Malawians value quality and durability as well as price.
 

Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.


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Malawi Business Registration Marketing