Identifies common practices to be aware of when selling in this market, e.g., whether all sales material need to be in the local language.
Last Published: 6/13/2019

The Lebanese market is generally considered to be open and price sensitive.  Sales materials can be in English, French, or Arabic.  Many European and Asian brands have gained market shares, but Lebanese consumers value high-quality U.S. products for their quality, technology, and innovation. 
Lebanese companies usually request exclusive representational rights when signing agency agreements with foreign companies.  U.S. companies should partner with an exclusive agent to represent their products in Lebanon.  Moreover, U.S. companies should seek local legal counsel when doing business in Lebanon.  A list of local lawyers is available at the United States Embassy website.

Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.


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Lebanon Trade Development and Promotion