Chile - Selling Factors and Techniques Chile - Selling Factors
However, a product’s dependability is especially important to consumers with goods such as advanced electronics or heavy machinery; for this reason, Chilean customers often prefer more expensive U.S. or European products. While price remains a factor in purchasing decisions, considerations of quality, durability, technology, customer support and availability of service will also influence the purchasing decision. The order of importance depends on the industry, the customer and the application.
All sales materials should be in Spanish. Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.