Generalizes on the best strategy to enter the market, e.g., visiting the country; importance of relationships to finding a good partner; use of agents.
Last Published: 8/11/2016

Companies seeking to enter the Bermuda market should adhere to Bermuda’s strict rules about conducting business on the island.  To best enter the market, one should conduct market research to find potential niches, develop a sound marketing plan, visit potential partners, or distributors, in Bermuda (forging relationships is key to finding a good partner), and use a local wholesaler/distributor for help with pricing, promotion, inventory, distribution, and financial support.  Good after-sales support is important.

Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.


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Bermuda Trade Development and Promotion