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Last Published: 8/31/2018

Market Overview

Japan is a fascinating country steeped in history and rich in culture. It pursues the cutting edge of technology while it honors its traditions. A member of the G-7, an important leader in the region, and a close ally of the United States in the defense and security spheres, Japan remains an important market and trading partner.  Japan’s economy has both a large, middle-class consumer base and a world-renowned manufacturing base.  Japanese companies have a global presence, both in their supply chains and market share, and exert significant commercial influence in global markets.

Japan is the second largest foreign direct investment (FDI) contributor to the United States. Over the past several years, Japan’s flow of FDI into the U.S. has risen each year, with an inflow of over $34 billion in 2016. These investments, in turn, support U.S. jobs and contribute to U.S. economic output and exports.

There are a number of reasons for American firms to participate in the Japanese market. In addition to its size and wealth, Japanese business partners expose American companies to new technology, rigorous competition, and – in some cases – the opportunity to partner with Japanese firms in third markets. 


Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting

Japan Trade Development and Promotion