Netherlands - Market OverviewNetherlands - Market Overview
- The United States’ partnership with the Netherlands is our oldest continuous relationship and dates back to the American Revolution.
- The Netherlands is a geographically small (approximately the size of the State of Maryland), densely populated (17 million people) country occupying a highly strategic commercial location, with Europe’s largest port (by volume) in Rotterdam.
- Over 170 million consumers (roughly one-third of the population of the expanded European Union of 28 Member States) reside within a 300-mile radius of Rotterdam.
- More than 60 percent of the Netherlands’ GDP is generated by foreign trade in goods and services.
- The Netherlands is a key center within the global business network with an advanced infrastructure geared towards the transportation of goods, people, and electronic data.
- Its core distribution points include Rotterdam, Europe’s largest port, and Amsterdam Schiphol Airport, the fourth largest airport in Europe.
- The Netherlands has capitalized on its location and advanced economy to become one of the top dozen trading countries in the world.
- The Netherlands is the seventeenth largest economy in the world and the fifth largest in the European Monetary Union (the Eurozone), with a gross domestic product (GDP) of $750 billion in 2015.
- The United States is the largest foreign investor in the Netherlands and has its largest bilateral trade surplus in the world with this country ($24.2 billion in 2016).
Various international surveys rank the Netherlands among the top countries in the industrialized world with the most competitive economies and most favorable business and investment climates. The 2017 World Economic Forum (WEF) Global Competitiveness Index places the Netherlands in fourth position among the world's most competitive economies. The Economist Intelligence Unit (EIU) ranks the Netherlands tenth in its 2016 global business environment ranking for the period 2016-2020.
Top five reasons why U.S. companies should consider exporting to the Netherlands:
- The ideal European starting point for new-to-export companies looking for their first European distributor.
- An affluent, U.S.-friendly population with a high regard for U.S. products, and the highest level of English-language fluency on the continent.
- An innovative business community hungry for high-quality, new products.
- A country with the best logistics and distribution networks in Europe.
- A country with the strong links to the rest of Europe and beyond.
The Netherlands recorded a surplus in the 2016 general government budget for the first time since 2008 due to increased revenue from the economic recovery and fiscal consolidation measures following the 2008 crisis.
The Dutch economy is currently considered to be experiencing stable growth, and the Dutch Government projects economic growth of 2.4 percent of GDP in 2017 and 2.0 percent in 2018. Projected drivers of growth include increased exports and business investments, as well as newly invigorated domestic consumption.
Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.
Netherlands Trade Development and Promotion