This page is a listing of current & upcoming EIL events, in addition to our recorded webinars on various ecommerce topics.
Last Published: 2/14/2018
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Cross-Border eCommerce Events:

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Upcoming Cross-Border eCommerce Webinars:

  • "US Cloud Computing and Cloud Security: Positive Developments affecting Market Potential in Japan and Asia"
    • ​Gain business strategy and policy perspectives on doing business in Japan and the Asia Pacific region from innovative, leading companies whose businesses spans vertical markets in Japan and Asia Pacific. Learn key benefits and distinguishing features of cloud security. Get background knowledge on cloud computing market size and trends in Japan and Asia.  Discover how the Asia Pacific Business Outlook conference April 16-17, in Los Angeles can facilitate your company’s business and sales expansion. 
    • March 7, 2018, 3pm-4pm PST   |   Cost: FREE   |   Register Here
  • The eCommerce Innovation Lab (EIL) will hold its February monthly call/webinar, this time open to the public. 
    • This month we will have a special guest speaker, Mr. Robert Martinez, a digital coach with the “Accelerate with Google” program. Mr. Martinez will cover the basics of digital marketing in this one hour lunch & learn style program.  
    • "Learn about digital marketing and how to increase sales and customer leads. We’ll cover Adwords, Google Analytics, and how get your business online to reach new customers and grow your business."
    • PLEASE NOTE: You will receive all webinar dial-up and log-in instructions directly from the EIL.  Registration on the Google link is not required but strongly encouraged in order to maximize your learning experience. In order to maximize your learning experience and have access to the Google tools during the presentation, please create a gmail account or use your existing gmail account and complete the registration at the link below.
    • February 15, 2018   |   Cost: FREE   |   Register Here Google Link Dept of Commerce eCommerce Innovation Lab

As companies around the world attempt to leverage digital channels to reach and engage their target customers they have a lot to learn. Especially, in dynamic digital markets like China and India. Both markets have large, highly engaged online populations which represent tremendous opportunities for businesses planning to, or already operating there. However, their unique digital landscapes require businesses to take a closer look at how they engage new digital-savvy customers, by tailoring their global approach for the local market.

This is a 5-Part Series that will discuss digital strategies for engaging online customers in India and China.  The  4 sessions after the initial session requires payment for participation.  To register for the entire series, go to this link and receive a $50 discount.
  • "Overview of Digital Strategy in China and India (1 of 5)"
    • In this exclusive FREE webinar, presented by Frontier Strategy Group in collaboration with the U.S. Commercial Service (U.S. Department of Commerce’s International Trade Administration) and the eCommerce Innovation Lab, the presenters will address the following issues: 2018 macroeconomic outlook for China and India;  What is digital marketing’s unique role and how does it affect customer experiences?  How do companies develop a digital customer strategy for China and India?
    • Jan. 29, 2018 7PM EST/4PM PST   |   Cost: FREE   |   Register Here
  • "Digital Strategy in China Part I (2 of 5)"
    • Topics: Government influence in digital development; Local players that dominate the market;  Evolution of consumer behavior;  Digital awareness in B2B sector; eCommerce readiness by region; Strategic holidays/dates for promotion efforts
    • February 5, 2018 7pm EST /4pm PST  |  Cost: $75   |   Register Here
  • "Digital Strategy in India Part I (3 of 5)"
    • Topics: Government led digitalization; Digital infrastructure; Digital connectivity by state; Rising mobile penetration; Digital influenced shopping; Local digital players; Increasing ecommerce sales; Strategic holidays/dates
    • February 19, 2018 7pm EST /4pm PST   |   Cost: $75   |   Register Here
  • "Digital Strategy in China: Customer Engagement Part II (4 of 5)"
    • Breakdown of Best Practices in Customer Engagement: Demand Generation; Customer Service; Customer Insight 
    • Topics: Building a comprehensive traffic plan; Partnering with online to offline service providers; Integrating WeChat with CRM; Partnering to avoid tech regulatory risk
    • March 5, 2018 7pm EST /4pm PST    |   Cost: $75   |   Register Here
  • "Digital Strategy in India: Customer Engagement Part II (5 of 5)"
    • Breakdown of Best Practices in Customer Engagement:  Demand Generation; Customer Service; Customer Insight 
    • Topics:  Mobile first marketing; Effective ad campaigns; Utilizing multiple platforms; Unique product offerings; Mobile apps to serve rural India; Utilizing a social CRM; Creating an Omni-Channel experience; Collecting qualitative insights; Customer segmentation; Monitoring and mapping website traffic
    • March 19, 2018 7pm EST /4pm PST   |   Cost: $75    |   Register Here

2017 Recorded Webinars Other Recorded Content:

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