This page is a listing of current & upcoming EIL events, in addition to our recorded webinars on various ecommerce topics.
Last Published: 9/6/2018
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Cross-Border eCommerce Events:

  • Grow Online Sales to Global Customers- Elevate your ecommerce presence and develop a strategy for taking your online business global
    • Join the eCommerce Innovation Lab of the U.S. Commercial Service and learn from experts about: developing your presence on ecommerce marketplace; search engine optimization & website analytics; identifying best prospects in cross-border ecommerce; innovative global marketing and brand building strategies; and best practice solutions from outdoor gear industry peer practitioners in consumer goods.
    • Bend, Oregon   |   September 25, 2018   |   Cost: $45   |   Register Here
  •  Discover Global Markets (DGM): Indo-Pacific Conference for aerospace, defense, and security industries
    • Discover Global Markets: Indo-Pacific will enable your company to explore sales channels and the project pipeline in the civil aviation, defense, and security sectors across the Indo-Pacific region.  
    • Conference sessions and one-on-one meetings will allow you to dive deeper into markets of interest and hear from experts on market challenges, sales outlook, and proven strategies for developing partners in Australia, Bangladesh, Burma, India, Indonesia, Japan, Malaysia, New Zealand, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam
    • You will learn about how the supply chain is changing throughout the region in the face of innovation and disruption; and hear how companies are optimizing their supply chain to drive sales growth.  Expert presenters will be available to help you operationalize your company’s strategy by sharing insights on IPR, export compliance, cybersecurity, finance, advocacy, and more.
    • Salt Lake City, Utah   |   December 10-12 2018   |   Cost: $395   |   Register Here

Upcoming Cross-Border eCommerce Webinars:

  • The U.S. Commercial Service is pleased to present a webinar series for U.S. SMEs looking to boost exports to the European Union through ecommerce. Join the US Commercial Service as we explore the implications of the EU Digital Market strategy for U.S. exporters. Over the course of the series, experts will provide insight on how to find best markets, getting goods to market and tips on ecommerce VAT (value added tax). Speakers will offer practical advice to U.S. SMEs looking to do business in Europe.  |   Cost: $75 for the series   |   Register Here
    • September 11, 2018 - Finding Europe’s Best eCommerce Markets: Regional Market Segmentation in Europe; Using data to target the best ecommerce markets; Europe ecommerce channel entry strategies. Speaker: Finnian O'Cionnaith, Head of Research and Development, GEODIS
    • September 13, 2018 - eCommerce Distribution for Europe: Logistics and distribution challenges when fulfilling orders from Europe; Service expectations of the European customers; Cost structures based on sales volume. Speakers: Stan de Caluwe, Sr. Manager Supply Chain Solutions, Holland International Distribution Council; Chris Boyle, President, Global Access.
    • September 18, 2018 – VAT Fulfillment for eCommerce: What is VAT and how is it paid; Differences in VAT fulfillment between standard exports and ecommerce; Properly invoicing customers on B2C shipments. Speakers: Daniela Treplow, Market Communications, EuroVAT
  • The U.S. Commercial Service is pleased to present a webinar series for U.S. SMEs Exploring Brazil's eCommerce. Join the U.S. Commercial Service as we explore the opportunities for U.S. exporters in the Brazilian e-commerce industry. Over the course of the series, experts will provide insights on current market trends, the tax system in Brazil, payment methods, logistics, intellectual property and piracy, and consumer experience & marketplace. Speakers will offer practical advice to U.S. SMEs looking to do business in Brazil. In 2017, 55 million Brazilian consumers made at least one virtual purchase, representing an increase of 15 percent compared to 2016.
    • August 8, 2018 2pm EDT  Brazil Market Overview and Trends  ­Speakers include: the U.S. Commercial Service in Brazil, the Brazilian eCommerce Association (ABComm), Brazilian Chamber of eCommerce (, and Bastos Tigre Attorneys   |   Register Here
    • August 14, 2018 2pm EDT Tax System in Brazil Speakers include: Mattos Filho Attorneys   |  Register Here
    • August 23, 2018 2pm EDT Payment Methods in Brazil Speakers include: Paypal, Mastercard, and Ebanx  |   Register Here
    • September 4, 2018 2pm EDT eCommerce Logistics Speakers include: DHL, Correios and the U.S. Customs and Border Protection   |   Register Here
    • September 18, 2018 2pm EDT Intellectual Property and Piracy in Brazil Speakers include: the U.S. Patent and Trademarks Office, Brazil’s National Forum Against Privacy, Serasa Experian   |   Register Here
    • September 27, 2018  2pm EDT Brazil Consumer Experience & Marketplace Speakers include: Fast Shop, Netshoes   |   Register Here

2018 Recorded eCommerce Webinars

  • Recorded eCommerce in Russia 2018 Webinar.  Market Insider Tips from Key Experts in Russian eCommerce (August 2018) To purchase the recording ($25) please click HERE
    • Understanding cross-border ecommerce sales opportunities is key for American businesses navigating challenges of the Russian market. This webinar was designed to introduce U.S. companies to the basics of selling consumer goods to Russia via the internet. In this live interview setting, a panel of ecommerce experts currently active and successful in the Russian ecommerce space discussed: legal issues; logistical obstacles and opportunities, marketing strategies; tips to operating online stores in Russia (domestic and international).
  • "Learn about Digital Marketing and How to Increase Sales and Customer Leads"  (February) The eCommerce Innovation Lab (EIL) welcomes a special guest speaker, Mr. Robert Martinez, a digital coach with the “Accelerate with Google” program. Mr. Martinez  covers the basics of digital marketing in this one hour lunch & learn style program.  You’ll learn about digital marketing and how to increase sales and customer leads.
  • China & India Digital Strategy for eCommerce Series (March) In this webinar series presented by Frontier Strategy Group in collaboration with the U.S. Commercial Service (U.S. Department of Commerce’s International Trade Administration) and the eCommerce Innovation Lab, the presenters address the following:
    • "Overview of Digital Strategies in China and India"   2018 macroeconomic outlook for China and India; What is digital marketing’s unique role and how does it affect customer experiences? How do companies develop a digital customer strategy for China and India?
    • "Digital Strategy in China Pt 1" Government influence in digital development; Local players that dominate the market; Evolution of consumer behavior;  Digital awareness in B2B sectors; ecommerce readiness by region; Strategic holidays/dates for promotion efforts.
    • "Digital Strategy in China Pt 2: Customer Engagement" Building a comprehensive traffic plan; Partnering with online to offline service providers; Integrating WeChat with CRM; Partnering to avoid tech regulatory risk.
    • "Digital Strategy in India Pt 1" Government led digitalization; Digital infrastructure; Digital connectivity by state; Rising mobile penetration; Digital influenced shopping; Local digital players; Increasing E-commerce sales; Strategic holidays/dates.
    • "Digital Strategy in India Pt 2" Mobile first marketing; Effective ad campaigns; Utilizing multiple platforms; Unique product offerings; Mobile apps to serve rural India; Utilizing a social CRM; Creating an Omni-Channel experience; Collecting qualitative insights; Customer segmentation; Monitoring and mapping website traffic.
  • The Global eCommerce Opportunity: Are You Ready? (May)(Hosted by DHL Express) As part of their strategic partnership with the U.S. Commercial Service, DHL is moving forward to supporting export and import workshops such as today's webinar, where host Nemer Abohasen will cover emerging trends and the global opportunity, what customers are looking for, ecommerce case studies and summary, and free business resources available for the ecommerce sales channels.
  • Europe's GDPR and EU- U.S. Privacy Shield: What U.S. Exporters Need to Know(May)  (Recorded Webinar COST: $25)  Learn about the General Data Protection Regulation (GDPR) and how the EU - U.S. Privacy Shield Framework can play an integral role in many companies' overall GDPR compliance strategy.

2017 Recorded eCommerce Webinars

Other Recorded eCommerce Content:

Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting

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