Looking for educational videos to help you and your business grow in the ecommerce sales channels? You can either register for an in-person event that will help you grow your cross-border ecommerce business network, or sign up for a live webinar with cutting-edge business insights below. Or if you would like to learn at your leisure, we also have recorded videos and series on topics ranging from GDPR to digital marketing in China. All webinars and events on this page are sponsored or otherwise supported by the U.S. Commercial Service and Department of Commerce.
Last Published: 10/22/2018
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Cross-Border eCommerce Events:

  •  Trends in Global Privacy Laws Come to this breakfast seminar and learn about current trends and how your business can remain compliant and avoid penalties
    • The seminar will include presentations by Long Island exporters that will share the processes and data protection tools they have put in place, best practices for compliance plans, and how to turn new privacy regulations into a business advantage. An expert panel will then discuss different angles of privacy laws including: The EU’s recently announced General Data Privacy Rules (GDPR); Canada’s federal privacy laws; Available mechanisms to comply with data protection requirements when transferring personal data such as the EU-U.S. Privacy Shield Framework; and How to find trustworthy business partners and opportunities overseas. 
    • Old Westbury, NY  New York Institute of Technology de Seversky Mansion   |   November 15, 2018 8:30am-11:30am EST   |   Cost: $25   |   Register Here   |   Questions Contact: Marisel.Trespalacios@trade.gov
  • Discover Global Markets (DGM): Indo-Pacific Conference for aerospace, defense, and security industries
    • Discover Global Markets: Indo-Pacific will enable your company to explore sales channels and the project pipeline in the civil aviation, defense, and security sectors across the Indo-Pacific region.  
    • Conference sessions and one-on-one meetings will allow you to dive deeper into markets of interest and hear from experts on market challenges, sales outlook, and proven strategies for developing partners in Australia, Bangladesh, Burma, India, Indonesia, Japan, Malaysia, New Zealand, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam
    • You will learn about how the supply chain is changing throughout the region in the face of innovation and disruption; and hear how companies are optimizing their supply chain to drive sales growth.  Expert presenters will be available to help you operationalize your company’s strategy by sharing insights on IPR, export compliance, cybersecurity, finance, advocacy, and more.
    • Salt Lake City, Utah   |   December 10-12, 2018   |   Cost: $395   |   Register Here
  • Consumer Electronics Show (CES 2019)  International Buyer Program for consumer electronics trade show
    • The U.S. Department of Commerce's International Buyer Program (IBP) will once again support U.S. exhibitors at CES. Our CES team will provide export development counseling services in the International Business Center, Las Vegas Convention Center, South Hall Connector, S224.
    • By registering for Global Market Insight Program (GMIP) where you can present you product/company information to 20+ Commercial Specialists from U.S Embassies and Consulates, Business-to-Business (B2B) Matchmaking and exhibit a table top display at the International Matchmaking Reception, January 8, 2019.
    • Las Vegas, Nevada   |   January 8-11, 2019   |   Cost: Free to CES2019 Exhibitors   |   Register for the IBP Program at CES2019 Here   |   Questions Contact Allison.Moore@Trade.Gov

Upcoming Cross-Border eCommerce Webinars:

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2018 Recorded eCommerce Webinars

  • Recorded eCommerce in Russia 2018 Webinar.  Market Insider Tips from Key Experts in Russian eCommerce (August 2018) To purchase the recording ($25) please click HERE
    • Understanding cross-border ecommerce sales opportunities is key for American businesses navigating challenges of the Russian market. This webinar was designed to introduce U.S. companies to the basics of selling consumer goods to Russia via the internet. In this live interview setting, a panel of ecommerce experts currently active and successful in the Russian ecommerce space discussed: legal issues; logistical obstacles and opportunities, marketing strategies; tips to operating online stores in Russia (domestic and international).
  • "Learn about Digital Marketing and How to Increase Sales and Customer Leads"  (February) The eCommerce Innovation Lab (EIL) welcomes a special guest speaker, Mr. Robert Martinez, a digital coach with the “Accelerate with Google” program. Mr. Martinez  covers the basics of digital marketing in this one hour lunch & learn style program.  You’ll learn about digital marketing and how to increase sales and customer leads.
  • China & India Digital Strategy for eCommerce Series (March) In this webinar series presented by Frontier Strategy Group in collaboration with the U.S. Commercial Service (U.S. Department of Commerce’s International Trade Administration) and the eCommerce Innovation Lab, the presenters address the following:
    • "Overview of Digital Strategies in China and India"   2018 macroeconomic outlook for China and India; What is digital marketing’s unique role and how does it affect customer experiences? How do companies develop a digital customer strategy for China and India?
    • "Digital Strategy in China Pt 1" Government influence in digital development; Local players that dominate the market; Evolution of consumer behavior;  Digital awareness in B2B sectors; ecommerce readiness by region; Strategic holidays/dates for promotion efforts.
    • "Digital Strategy in China Pt 2: Customer Engagement" Building a comprehensive traffic plan; Partnering with online to offline service providers; Integrating WeChat with CRM; Partnering to avoid tech regulatory risk.
    • "Digital Strategy in India Pt 1" Government led digitalization; Digital infrastructure; Digital connectivity by state; Rising mobile penetration; Digital influenced shopping; Local digital players; Increasing E-commerce sales; Strategic holidays/dates.
    • "Digital Strategy in India Pt 2" Mobile first marketing; Effective ad campaigns; Utilizing multiple platforms; Unique product offerings; Mobile apps to serve rural India; Utilizing a social CRM; Creating an Omni-Channel experience; Collecting qualitative insights; Customer segmentation; Monitoring and mapping website traffic.
  • The Global eCommerce Opportunity: Are You Ready? (May)(Hosted by DHL Express) As part of their strategic partnership with the U.S. Commercial Service, DHL is moving forward to supporting export and import workshops such as today's webinar, where host Nemer Abohasen will cover emerging trends and the global opportunity, what customers are looking for, ecommerce case studies and summary, and free business resources available for the ecommerce sales channels.
  • Europe's GDPR and EU- U.S. Privacy Shield: What U.S. Exporters Need to Know(May)  (Recorded Webinar COST: $25)  Learn about the General Data Protection Regulation (GDPR) and how the EU - U.S. Privacy Shield Framework can play an integral role in many companies' overall GDPR compliance strategy.
  • Exporting Mechanics: eCommerce Best Practices and Strategies.  In these videos, exporters will learn about eCommerce strategies, best practices, best market prospects, as well as search engine optimization, website navigation tips, and the government rules on eCommerce. These videos are intended for the beginner or new to exporting U.S. small and medium size business.

2017 Recorded eCommerce Webinars

Other Recorded eCommerce Content:

Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.

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