This page is a listing of current & upcoming EIL events, in addition to our recorded webinars on various ecommerce topics.
Last Published: 7/18/2018
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Cross-Border eCommerce Events:

  • Seattle, WA  "10th Annual Pacific Northwest Export Control Conference"
    • If you do business outside this country or want to, this program is vital. export controls (ITAR/EAR) covers industries from software to arms sales, manufacturing to medical products. This two-day program is designed for the both the beginner and the advanced. There will also be an opportunity to set up private consultations with speakers. Seattle University School of Law is proud to co-sponsor this program with the U.S. Department of Homeland Security and the U.S. Department of Commerce, U.S. Commercial Service. Topics include: Export License Process and Export Administration Regulations, Russian Hacking Case Study, Export Banking, Online Storefronts and so much more. Networking reception sponsored by Microsoft included.
    • July 25/26, 2018   |   Cost:  $195   |   Pre-Registration is Open  |   For More Information contact


Upcoming Cross-Border eCommerce Webinars:

  • eCommerce in Russia 2018.  Market Insider Tips from Key Experts in Russian eCommerce
    • Understanding cross-border ecommerce sales opportunities is key for American businesses navigating challenges of the Russian market. This webinar is designed to introduce U.S. companies to the basics of selling consumer goods to Russia via the internet. In this live interview a panel of ecommerce experts currently active and successful in the Russian ecommerce space will discuss: legal issues; logistical obstacles and opportunities, marketing strategies; tips to operating online stores in Russia (domestic and international).
    • August 22, 2018   |   Cost: $25   |   Please register here by August 20.
  • The U.S. Commercial Service is pleased to present a webinar series for U.S. SMEs looking to boost exports to the European Union through ecommerce. Join the US Commercial Service as we explore the implications of the EU Digital Market strategy for U.S. exporters. Over the course of the series, experts will provide insight on how to find best markets, getting goods to market and tips on ecommerce VAT (value added tax). Speakers will offer practical advice to U.S. SMEs looking to do business in Europe.  |   Cost: $75 for the series   |   Register Here
    • September 11, 2018 - Finding Europe’s Best eCommerce Markets: Regional Market Segmentation in Europe; Using data to target the best ecommerce markets; Europe ecommerce channel entry strategies. Speaker: Finnian O'Cionnaith, Head of Research and Development, GEODIS
    • September 13, 2018 - eCommerce Distribution for Europe: Logistics and distribution challenges when fulfilling orders from Europe; Service expectations of the European customers; Cost structures based on sales volume. Speakers: Stan de Caluwe, Sr. Manager Supply Chain Solutions, Holland International Distribution Council; Chris Boyle, President, Global Access.
    • September 18, 2018 – VAT Fulfillment for eCommerce: What is VAT and how is it paid; Differences in VAT fulfillment between standard exports and ecommerce; Properly invoicing customers on B2C shipments. Speakers: Daniela Treplow, Market Communications, EuroVAT

2018 Recorded eCommerce Webinars

  • "Learn about Digital Marketing and How to Increase Sales and Customer Leads"  (February) The eCommerce Innovation Lab (EIL) welcomes a special guest speaker, Mr. Robert Martinez, a digital coach with the “Accelerate with Google” program. Mr. Martinez  covers the basics of digital marketing in this one hour lunch & learn style program.  You’ll learn about digital marketing and how to increase sales and customer leads.
  • China & India Digital Strategy for eCommerce Series (March) In this webinar series presented by Frontier Strategy Group in collaboration with the U.S. Commercial Service (U.S. Department of Commerce’s International Trade Administration) and the eCommerce Innovation Lab, the presenters address the following:
    • "Overview of Digital Strategies in China and India"   2018 macroeconomic outlook for China and India; What is digital marketing’s unique role and how does it affect customer experiences? How do companies develop a digital customer strategy for China and India?
    • "Digital Strategy in China Pt 1" Government influence in digital development; Local players that dominate the market; Evolution of consumer behavior;  Digital awareness in B2B sectors; ecommerce readiness by region; Strategic holidays/dates for promotion efforts.
    • "Digital Strategy in China Pt 2: Customer Engagement" Building a comprehensive traffic plan; Partnering with online to offline service providers; Integrating WeChat with CRM; Partnering to avoid tech regulatory risk.
    • "Digital Strategy in India Pt 1" Government led digitalization; Digital infrastructure; Digital connectivity by state; Rising mobile penetration; Digital influenced shopping; Local digital players; Increasing E-commerce sales; Strategic holidays/dates.
    • "Digital Strategy in India Pt 2" Mobile first marketing; Effective ad campaigns; Utilizing multiple platforms; Unique product offerings; Mobile apps to serve rural India; Utilizing a social CRM; Creating an Omni-Channel experience; Collecting qualitative insights; Customer segmentation; Monitoring and mapping website traffic.
  • The Global eCommerce Opportunity: Are You Ready? (May)(Hosted by DHL Express) As part of their strategic partnership with the U.S. Commercial Service, DHL is moving forward to supporting export and import workshops such as today's webinar, where host Nemer Abohasen will cover emerging trends and the global opportunity, what customers are looking for, ecommerce case studies and summary, and free business resources available for the ecommerce sales channels.
  • Europe's GDPR and EU- U.S. Privacy Shield: What U.S. Exporters Need to Know(May)  (Recorded Webinar COST: $25)  Learn about the General Data Protection Regulation (GDPR) and how the EU - U.S. Privacy Shield Framework can play an integral role in many companies' overall GDPR compliance strategy.

2017 Recorded eCommerce Webinars

Other Recorded eCommerce Content:

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