Key performance indicators created from website analytics will help you to determine your return on investment, serving as your online sales dashboard that helps you to improve. Search engine optimization is key to accurately measure progress and effectiveness of content marketing and online sales efforts.
Last Published: 5/8/2019

Return to the eCommerce Export Resource Center
eCommerce Innovation Lab Logo

How do I demonstrate my ROI from ecommerce sales channels?

The data collected by web analytics along with sales figures represents a “dashboard” of all online customer interaction, and can be connected through a CRM to track the full sales cycle. This is the same data used in SEO and digital marketing feedback, and offer a non-intrusive way for you to identify areas of improvement- your online metrics allow you to demonstrate your value and ROI.

How can I estimate my company ROI for investing in ecommerce sales channels?

Increases in annual sales from investing in ecommerce sales channels is dependent on the product, company itself, and when the company was founded.  Due to technological advances in business, smaller businesses gain more comparatively and more quickly from investing in its ecommerce sales channel, as well as companies formed in the last few years will reach $10 million in total annual sales at a quicker rate than companies formed in earlier years.

Assuming your business has properly the invested time and resources to maximize their website search engine optimization (SEO) and has a properly internationalized website, the following offers a helpful guideline for ecommerce growth targets.

A company with annual sales of:

  • $0- $1 million in total annual sales can expect a median sales growth up to 137% from their ecommerce sales channels, or an increase of up to $729,927 in annual sales
  • $1million - $5million in total annual sales can expect a median sales growth rate up to 40% from their ecommerce sales channels, or an increase of up to $400,000-$2M in annual sales
  • $5million - $10million in total annual sales can expect a median sales growth rate up to 26% from their ecommerce sales channels, or an increase of up to $1.3million- $2.6million in annual sales
  • $10million - $100million in total annual sales can expect a median sales growth rate up to 7% from their ecommerce sales channels, or an increase of up to $700,000 - $7million in annual sales

Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.



Competition eCommerce Evaluation