Your key performance indicators (KPIs) that you set for your business are a critical component of your ecommerce digital strategy.
Last Published: 6/18/2019
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Why Do I Need to Establish KPIs or Metrics for My Online Sales?

Your ecommerce key performance indicators (KPIs) are reference points to help you determine if you are meeting the online business metrics you set for yourself with your digital strategy. Your ecommerce metrics will provide you with monetized return on investment (ROI) that results from your digital strategy efforts and goals.

Create KPIs and metrics to help you monetize the 4 possible touch points of the ecommerce sales channel:

  1. Website
  2. Online marketplaces
  3. Social Media
  4. In-country distributor's online sales

What are ecommerce business metrics and KPIs?

  • The data collected by web analytics
  • Represents a “dashboard” of all online business-customer interactions
  • Can be connected through your CRM (Customer Relationship Management software) to track full sales cycle 
    • (online search -> email follow up -> sale)
  • The (same) data used in SEO and digital marketing feedback
  • Online metrics are a non-intrusive way for you to identify areas of improvement
  • Your online metrics allow you to demonstrate your value and return on investment from the ecommerce sales channels.
  

Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.



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