This page provides short articles on how to perform ecommerce business functions, such as "how to register your domain", or "how to select an ecommerce service provider".
Last Published: 8/24/2018
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How-to Style Business Resources for the Cross-Border eCommerce Sales Channel:

  • How to prepare your website  for the global marketplace
    • Video 10A: Introduces the concept of website globalization/internationalization, and describes how simple enhancements can improve your website’s appeal to international visitors; it also considers the pros and cons of website translation.
    • Video 10B:  Considers international website promotion, exploring the details of website globalization/internationalization and website localization as you build your international digital strategy.
    • Video 10C: Provides a high-level overview of cross-border ecommerce and international transaction issues.
  • How to figure Your eCommerce Return on Investment (ROI)- A helpful guideline for business growth targets and an indicator of when to explore new growth sources by providing general return-on-investments estimates
  • How to Develop a Digital Strategy- Usability.Gov is the leading resource for user experience (UX) best practices and guidelines, serving practitioners and students in the government and private sectors.  The site provides overviews of:
    • User Experience Basics- Learn the basics of user experience by reading the overviews and understanding the benefits.
    • Content Strategy Basics - Create useful and usable content by planning the creation, delivery and governance models behind it.
    • Digital Strategy Methods- Develop a Project Plan, Project Team Roles and Responsibilities, Website Requirements.

Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting

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