This article provides considerations for selecting an appropriate ecommerce channel mix.
Last Published: 10/20/2016
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Here is a quick overview of the four main ecommerce related channel options. You will notice that the items marked with " ** " are elements that could have a negative impact on your overall market-entry strategy.

Sell From Your Own in-Country Site
Own Data & Design
Flexible Content
Control Your Brand
Pricing Autonomy
**Less Traffic
**Localized Language Options
**ICP License Req.
**Third-Party Logistics
**Third-Party Payment Gateways
Sell From Your Own U.S.-Based Site
Leverage Authenticity
Bypassing Some Market Barriers
Own Your Analytics
**No Brand Recognition/Overseas Ttraffic
**Embedded Payment Gateway Needed
**Logistics Partner Required
**In-House Tech Support
**Lack Aftersales Service Options
3rd Party Sites (Marketplace/Platforms)
Lots of Customer Traffic
Content & Nav in Local Language
Payment Received in Other Currencies
Local After-Sales Service (Depends)
**Local Presence Required
**Lots of Competition
**Lack of Control of Customer Data
**Potential Lack of Control of Pricing
Sell to In-Country Distributor - B2B
   Immediate Purchase of Product
   Simple/Fewer Transactions
   **Requires Interested Dist.
   **Smaller Margins
   **No ‘C’ – Lack of Localized Info
   **Vetting Process
   **Off-Line Negotiations
   **Distant brand management

Read further on Choosing an eCommerce Channel Mix

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