This article provides considerations for selecting an appropriate ecommerce channel mix.
Last Published: 10/20/2016
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Here is a quick overview of the four main ecommerce related channel options. You will notice that the items marked with " ** " are elements that could have a negative impact on your overall market-entry strategy.

 
Sell From Your Own in-Country Site
Own Data & Design
Flexible Content
Control Your Brand
Pricing Autonomy
**Less Traffic
**Localized Language Options
**ICP License Req.
**Third-Party Logistics
**Third-Party Payment Gateways
Sell From Your Own U.S.-Based Site
Leverage Authenticity
Bypassing Some Market Barriers
Own Your Analytics
**No Brand Recognition/Overseas Ttraffic
**Embedded Payment Gateway Needed
**Logistics Partner Required
**In-House Tech Support
**Lack Aftersales Service Options
3rd Party Sites (Marketplace/Platforms)
Lots of Customer Traffic
Content & Nav in Local Language
Payment Received in Other Currencies
Local After-Sales Service (Depends)
**Local Presence Required
**Lots of Competition
**Lack of Control of Customer Data
**Potential Lack of Control of Pricing
Sell to In-Country Distributor - B2B
   Immediate Purchase of Product
   Simple/Fewer Transactions
   **Requires Interested Dist.
   **Smaller Margins
   **No ‘C’ – Lack of Localized Info
   **Vetting Process
   **Off-Line Negotiations
   **Distant brand management

Read further on Choosing an eCommerce Channel Mix

Prepared by the International Trade Administration. With its network of 108 offices across the United States and in more than 75 countries, the International Trade Administration of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.



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