This is a best prospect industry sector for this country. Includes a market overview and trade data.
Last Published: 11/8/2017

Overview
Zambia stands out as one of the prime tourism destinations in Africa offering a wealth of natural tourism assets.  Attractions include the Victoria Falls, one of the Seven Natural Wonders of the World and UNESCO Heritage site, lakes and rivers, wildlife protected areas’ occupying about 10% of the country’s total land area.  Endowed with a rich and diverse culture resulting in the occurrence of more than 30 colorful traditional ceremonies annually, it also has 20 national parks and 34 game management areas.  However, this sector continues to be underperforming with opportunities for improvement.  Eco-tourism is still under-exploited in Zambia.  With abundant nature and wilderness, this segment of tourism offers exciting investment opportunities.
Opportunities
There are opportunities in tourism services and infrastructure.  Zambia lacks adequate hotel room capacity in its tourism and copper producing regions.  Other areas include safaris canoeing, game drives, nature walks, bungee jumping, micro light flights, sport fishing, rock-climbing, and orienteering.
Zambia Tourism Board
1st Floor Petroda House
Great East Road,
Box 30017, Lusaka, Zambia
Tel: +260-211 229087/ 90.
Email: info@zambia.travel
Web Resources
Zambia Tourism
Zambia Development Agency

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Zambia Travel and Tourism Trade Development and Promotion