This is a best prospect industry sector for this country. Includes a market overview and trade data.
Last Published: 4/4/2019

Zambia stands out as one of the prime tourism destinations in Africa, offering a wealth of natural tourism assets.  Attractions include Victoria Falls, one of the Seven Natural Wonders of the World and UNESCO Heritage site, lakes and rivers, and wildlife protected areas occupying about 10 percent of the country’s total land area.  Endowed with a rich and diverse culture resulting in the occurrence of more than 30 colorful traditional ceremonies annually, it also has 20 national parks and 34 game management areas.  However, this sector continues to underperform and to be underutilized, with many opportunities for improvement.  Ecotourism is still under-exploited in Zambia.  With abundant nature and wilderness, this segment of tourism offers exciting investment opportunities.

There are opportunities in tourism services and infrastructure.  Zambia lacks adequate hotel room capacity in its tourism and copper producing regions.  Other areas include safaris, canoeing, game drives, nature walks, bungee jumping, micro light flights, sport fishing, rock climbing and orienteering.
Zambia Tourism Board
1st Floor Petroda House
Great East Road,
Box 30017, Lusaka, Zambia
Tel: +260-211 229087/ 90.
Web Resources
Zambia Tourism
Zambia Development Agency


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Zambia Travel and Tourism Trade Development and Promotion