Zambia - Selling Factors and TechniquesZambia - Selling Factors
Selling is normally done on a cash basis due to scarce and expensive credit. Companies that can offer credit, or an extended payment schedule, have an edge even if their prices are higher.
After-sales service is an important factor for technical products. Imported food products must have English-language labels that detail ingredients and shelf life. Any food products failing to meet this requirement are confiscated by local authorities and destroyed without compensation.
Goods and services are advertised through flyers in the main daily newspapers such as The Mast, Times of Zambia, and Daily Mail for wider circulation at a fee.
There are five private television stations and two public channels operated by the state-run Zambia National Broadcasting Corporation. The television channels and community radio stations provide advertising services.
Zambia Trade Development and Promotion