Identifies common practices to be aware of when selling in this market, e.g., whether all sales material need to be in the local language.
Last Published: 11/8/2017

Selling is normally done on a cash basis due to scarce and expensive credit.  Companies that can offer credit, or an extended payment schedule, have an edge even if their prices are higher.
After-sales service is an important factor for technical products.  Imported food products must have English-language labels that detail ingredients and shelf life.  Any food products failing to meet this requirement are confiscated by local authorities and destroyed without compensation.
Goods and services are advertised through flyers in the main daily newspapers such as The Mast, Times of Zambia, and Daily Mail for wider circulation at a fee.
There are five private television stations and two public channels operated by the state-run Zambia National Broadcasting Corporation.  The television channels and community radio stations provide advertising services.


 

Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.



Zambia Trade Development and Promotion