Generalizes on the best strategy to enter the market, e.g., visiting the country; importance of relationships to finding a good partner; use of agents.
Last Published: 4/2/2019
  • Relationships are key in finding and evaluating good business partners.  Company representatives need to visit Zambia to maximize prospects for successful market entry.
  • U.S. companies usually either license through local representatives, or export through (often South African) intermediaries.
  • Whatever market entry strategy is chosen, businesses should bear in mind entering the market will require local expertise on legal and regulatory issues.

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Zambia Trade Development and Promotion