Generalizes on the best strategy to enter the market, e.g., visiting the country; importance of relationships to finding a good partner; use of agents.Last Published:4/2/2019
Relationships are key in finding and evaluating good business partners. Company representatives need to visit Zambia to maximize prospects for successful market entry.
U.S. companies usually either license through local representatives, or export through (often South African) intermediaries.
Whatever market entry strategy is chosen, businesses should bear in mind entering the market will require local expertise on legal and regulatory issues.
Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.