Discusses the state of direct marketing and what channels are available for companies to use direct marketing.
Last Published: 4/4/2019
There are no restrictions on conducting direct marketing in Zambia.  The internet is now the most pronounced medium of direct marketing communication.  Mobile phones are no longer used only for conventional purposes, but are the predominant means through which Zambians interact on social media and conduct e-commerce.
Payment systems for electricity tokens, water bills, television channel subscriptions, and sending and receiving money are now available on mobile phones.  There has also been an increase in digital marketing activities.

Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.

Zambia Business Registration Marketing