In these videos, exporters will learn about eCommerce strategies, best practices, best market prospects, as well as search engine optimization, website navigation tips, and the government rules on eCommerce. These videos are intended for the beginner or new to exporting U.S. small and medium size business.
Last Published: 11/21/2018
Introductions and Terms to Know

Get definitions and overviews of eCommerce and cross-border eCommerce in this video. 

Download Video [17MB]

eCommerce Websites and Platforms

In this video, exporters will learn about the two types of eCommerce Software Platform types: “Software as a Service” (SaaS) and “On Premise”. These eCommerce software platforms help companies with their online store, where they can manage their website and fulfill orders. This video explains the benefits of both types of ecommerce software platforms and identifies which ones are popular. There are also some key take-aways that companies can learn from about eCommerce software platforms.

Download Video [13MB]

Search Engine Optimization (SEO): How Customers Find Your Site

Learn about search engine optimization (SEO), site visitor statistics, search engines, and other ways your customers can find your site. Other topics covered: the mobile eCommerce optimization, finding eCommerce information on, country commercial guides (CCG’s), and eCommerce country briefs.

Download Video [27MB] 

eCommerce Market Information

In this video, you will learn about eCommerce exports, eCommerce’s ROI, Cross-Border eCommerce Regulations and Taxes, general overseas market considerations, best practices for overseas consumers, and fraud prevention.

Download Video [19MB]


Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting

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