A short overview of meeting customer expectations when considering what kind of warranty to offer to customers when cross-border trading. This article is part of the U.S. Commercial Service's "A Basic Guide to Exporting".
Last Published: 10/20/2016
Your company should consider carefully the terms of a warranty on the product (and be very specific about what the warranty covers) because the buyer will expect a specific level of performance and a guarantee that it will be achieved.

Levels of expectation and rights for a warranty vary by country, depending on the country’s level of development, its competitive practices, the activism of consumer groups, the local standards of production quality, and other factors. Product service guarantees are important because customers overseas typically have service expectations as high as or greater than those of U.S. customers.

Business Management