Useful tools for eCommerce - SEO Tools, Website Optimization, APIs, Search Engine information etc.
Last Published: 2/13/2018

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Website Tools

http://www.internetmarketingninjas.com/seo-tools/free-optimization/
“This web page optimization tool analyzes existing on page SEO and will let you see your website’s data as a spider sees it allowing for better web page optimization. This on page optimization tool is helpful for analyzing your internal links, your meta information and your page content in order to develop better onpage SEO. In the guide below, we’ll explain how to maximize the potential of this free SEO tool to improve your website’s on page SEO.”
 
https://www.usps.com/business/web-tools-apis/welcome.htm
“USPS Web Tools® APIs enable external e-commerce shopping cart and shipping software to access valuable USPS® data – Free of charge! From shipping rates to tracking information to scheduling a package pickup, Web Tools makes shipping with the U.S. Postal Service® easier than ever. “ Free.
 
https://searchenginewatch.com
A guide to search engine marketing and search engine optimization. Forums, reviews, articles, ratings, and frequent newsletters. Fee based services.
 
https://www.section508.gov/
508 Compliance is about accessibility for those with disabilities. “In June 2001 Section 508 of the Workforce Rehabilitation Act went into effect specifying the requirements for accessible Electronic and Information Technology that each federal agency needed to follow. As part of its responsibility under this law to provide technical assistance to help agencies comply with these requirements, GSA's Office of Government-wide Policy (OGP) authorized development of a suite of automated tools--the Buy Accessible System. These tools simplify compliance with Section 508 and provide a paper trail to demonstrate compliance. The main tool for agencies is the Buy Accessible Wizard, which is available to any agency at no cost.”  Originally only for government agencies, many commercial sites now are 508 compliant. Some commercial sites have been sued for non-compliance. Free.
 
http://www.channeladvisor.com/
“Today, with offices worldwide, we connect sellers to new sources of demand globally through Marketplaces and drive qualified traffic to their webstores with Digital Marketing. We also help retailers and brands polish their online presence with Webstores Amplifier and Rich Media.” Fee.
 
http://www.wiser.com/wisepricer
Monitors the marketplaces where your products are being sold, allows you to manage pricing, offers, etc. “Wiser is a product by retailers, for retailers. Our founding team is composed of eCommerce experts that were involved in all facets of the eCommerce space: on the retailer, consulting, and technology side.” Fee. 
 
http://weeklywebtools.com/
“The Weekly Web Tools podcast features tips and insights for the Do It Yourself Webmaster. Hosted by Dave Jackson of the School of Podcasting. If you want to add funtionality to your website, without learning how to be a coder, you have come to the right place.”
 
https://translate.google.com/globalmarketfinder/g/index.html?locale=en
“Automatically translate keywords into your customers' language.Geographic distribution: See where customers are searching for your product, from Albania to Zimbabwe or anywhere in between.              
Estimate cost: Make the most out of your ad budget by comparing cost estimates across languages and locations.” Free
 
http://www.webopedia.com/
“Webopedia is an online tech dictionary for IT professionals, educators and students. We provide definitions to words, phrases and abbreviations related to computing and information technology. Our goal is to provide easy-to-understand definitions, avoiding the use of heavy jargon when possible so that the site is accessible to users with a wide range of computer knowledge.”
 
http://www.alexa.com/
Offers analytics, traffic data on websites, and traffic ranking. “Our global traffic rank is a measure of how a website is doing relative to all other sites on the web over the past 3 months. The rank is calculated using a proprietary methodology that combines a site's estimated average of daily unique visitors and its estimated number of pageviews over the past 3 months. We provide a similar country-specific ranking, which is a measurement of how a website ranks in a particular country relative to other sites over the past month.”  Monthly fee. Enter a site on their home page and see report for free.
 
http://www.alexa.com/toolbar?ax_atid=2a7ebf75-47d6-4812-b45f-36aa803c81ce
Alexa extension for Chrome, Firefox and Internet Explorer. Offered for free. “Alexa Traffic Rank: See how popular a website is. Related Links: Find sites that are similar to the site you are visiting. Wayback: See how a site looked in the past. Search Analytics: Find out which queries drive traffic to a site.”
 
http://www.wordstream.com/free-keyword-tools
“WordStream's free keyword tools are an integrated, actionable suite designed to help search marketers with keyword suggestion, keyword grouping, keyword analysis, long-tail keyword research and negative keyword discovery. Our fast, powerful tools draw from a trillion-keyword database and go beyond the capabilities that a typical free keyword tool can offer.”
 
http://www.keywordeye.com/
“COMPETITOR RESEARCH :See what your competitors are posting and linking to for your keywords. You can see how popular content is trending across the internet . KEYWORD SUGGESTIONS: Our tool will show you what people are searching for on Google, Amazon and Youtube. That way you will know what long tail keywords to target. QUESTION FINDER: See what questions people are asking, so that you can target the questions with great informative content for your blog, etc.”

https://www.removeem.com/ratios.php
“This tool is used to identify your anchor text diversity and highlight those areas where you are at risk for anchor text over optimization. If you find that you are over optimized for specific keywords or keyword phrases, you should consider modifying the anchor text of specific links to focus more on your brand or remove links that are using that specific anchor text.”
 
https://word2cleanhtml.com/
“Word to clean HTML is a free converter tool for documents produced by Microsoft Word and similar office software. Word to clean HTML strips out invalid or proprietry tags, leaving clean HTML behind for use in web pages and ebooks.”
 
http://www.copyscape.com/
“Copyscape provides a free plagiarism checker for finding copies of your web pages online, as well as two more powerful professional solutions for preventing content theft and content fraud…”
With the click of a button, anyone in the world can copy your content and republish it on their site, stealing your visitors and your revenue. Copysentry scans the web daily for copies of your content, emailing you whenever new copies are found.” Free and fee versions.
 
http://www.gigaalert.com/
The web's leading solution for monitoring your professional interests online. Track the entire web
for your topics and receive new results by daily email. Free trial, monthly fee.
 
http://www.yellowpipe.com/yis/tools/robots.txt/
Robot text generator. “A robots.txt file is a short text file that resides in your home directory. Before search engines spider your site, they look into this file to see which files/file types and/or directories they are not allowed to see. This freeware utility will assist you in the creation of robots.txt files.”
 
http://www.stayonsearch.com/
Free SEO class online download.
 
http://seobin.org/
“This free SEO tool will help you optimize title tags and tweak meta description tags. Optimizing title tag and description tag is crutial if you want to rank better for your keywords, because the title and description tag is what shows up in the SERP.”
 
http://static.googleusercontent.com/media/www.google.com/en//webmasters/docs/search-engine-optimization-starter-guide.pdf
Google’s search engine optimization guide.
 
http://snippetoptimizer.net/google-serp/#.VtCpsPkrJ1s
“The main objective of Google SERP Snippet Optimization Tool is to provide webmasters and content publishers a way to optimally construct web page titles and meta description that will result in the nest optimized listings in Google's organic search results. Using this tool you can optimize the content of your website titles and snippets to maximize your click-through rate (CTR) in search engines. In other words, the main purpose is to help you increase your organic search engine traffic without improving your rankings. This tactic can be particularly useful within predicaments where you understand you'll likely in no way outrank the sites earlier mentioned your own house (e. grams. a really solid player, some sort of Wikipedia site, some sort of government website, for example. ) without a doubt keywords and phrases. Throughout individuals scenarios, your easiest selection is usually to produce your current site's checklist stand out from the rest and search because appealing as it can be.” Free
 
http://tools.pingdom.com/fpt/
“Enter a URL to test the load time of that page, analyze it and find bottlenecks “ Free
 
http://www.microsoft.com/web/seo
“Free SEO Toolkit.  Start with the free download, review your website, and make changes fast. The SEO Toolkit with its detailed analysis and search engine friendly suggestions helps improve the relevance of your website in search results right away.”
 
http://www.bruceclay.com/seo/search-engine-optimization.htm
Free search engine optimization online tutorial.
 
http://developers.google.com/speed/pagespeed/insights/
“PageSpeed Insights analyzes the content of a web page, then generates suggestions to make that page faster.”  Part of the site available for developers: https://developers.google.com/
 
http://www.seoquake.com/
“SEOquake is a popular and handy analytic seo-tool for Firefox, Chrome and Opera browsers. SEOquake helps to obtain an information about any site for a wide range of parameters such as page rank, Google index, Alexa and many others. Keyword Density tool serves to demonstrate a number of times a keyword or phrase appears on a web page. SEOquake has a parameter that highlights noffolow links.”
 
https://hootsuite.com/
“Engage in conversations across all your social networks from one place. With Hootsuite engagement tools, you can monitor and listen to the people and topics that matter to you most. .. Manage multiple networks, schedule posts, and engage your audience, all in one place.” Free and fee versions.
 
http://archive.org/web/
Allows you to see old webpages and also to save a page as it appears today.
 
 
https://wordpress.org/plugins/broken-link-checker/
Wordpress broken link checker.
 
https://www.google.com/trends/
Ability to see top searches over period of time, even by country. Can even break it down by region within a country. Free
 
http://keywordtool.io/
Keyword generator. “Keyword Tool will help you discover thousands of the new long-tail keywords related to the topic that you specify by automatically generating Google's auto suggestions. The auto suggestions will be generated based on the Google domain and language that you choose.”
 
http://www.screamingfrog.co.uk/seo-spider/
“The SEO Spider allows you to export key onsite SEO elements (url, page title, meta description, headings etc) to Excel so it can easily be used as a base to make SEO recommendations from. Our video below provides a demonstration of what the SEO tool can do –“ Free
 
http://adwords.google.com/keywordplanner
“Keyword Planner is like a workshop for building new Search Network campaigns or expanding existing ones. You can search for keyword and ad group ideas, get historical statistics, see how a list of keywords might perform, and even create a new keyword list by multiplying several lists of keywords together. A free AdWords tool, Keyword Planner can also help you choose competitive bids and budgets to use with your campaigns.”
 
https://moz.com/tools
Free SEO tools and some fee services. Free guides on SEO
 
http://www.google.com/analytics/
“Google Analytics helps you analyze visitor traffic and paint a complete picture of your audience and their needs. Track the routes people take to reach you and the devices they use to get there with reporting tools like Traffic Sources. Learn what people are looking for and what they like with In-Page Analytics. Then tailor your marketing and site content for maximum impact.”
 
https://www.google.com/alerts
Allows you to monitor the web for specific content, such as brand name or topics.
 
http://www.talkwalker.com/en/free-social-media-monitoring-analytics-tools/
“side from our cutting edge social data intelligence platform, Talkwalker also has easy-to-use free solutions such as Talkwalker Social Search, an instant social media search engine, and Talkwalker Alerts, a robust replacement to Google Alerts for sending notifications by e-mail, RSS feed or Hootsuite streams. Try our Free Tools or request a Personal Demo to discover the full capacities of Talkwalker’s social data intelligence platform.”

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