Describes how widely e-Commerce is used, the primary sectors that sell through e-commerce, and how much product/service in each sector is sold through e-commerce versus brick-and-mortar retail. Includes what a company needs to know to take advantage of e-commerce in the local market and , reputable, prominent B2B websites.
Last Published: 8/11/2017
In 2016, the eCommerce market in Ukraine reached three percent of Ukraine’s total retail volume. In the first half of 2016, e-Commerce sales totaled four billion UAH representing a 100 percent increase compared to the same period in 2015. The online shopping index reached 91 percent, which is twice as much as in 2011, even though Internet penetration in the country was no more than 43 percent. From 2011 to 2016, the share of Ukrainian Internet users who do not shop online has fallen from 17 percent to 9 percent. More than half of online buyers are 14-34 year-olds.

Ukraine is among the top seven countries for consumer electronics and among the top five countries for beauty and personal care by percentage of online shoppers (50 percent and 42 percent, respectively) in these categories. When it comes to packaged grocery food, almost a quarter of online shoppers globally buy them online, while only six out of hundred Ukrainian online shoppers do so. As for fresh groceries, only 5 percent of Ukrainian online consumers purchase them online.
The top three e-commerce platforms in Ukraine are:
  • OLX.ua (40.4 percent of users);
  • Rozetka.com.ua (32.5 percent of users)
  • Prom.ua (26.5 percent of users).
To support businesses towards e-Commerce development in Ukraine, the IT Association of Ukraine became a member of the European e-Commerce and Omni-Channel Trade Association (EMOTA) in April 2017.

Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.



Ukraine eCommerce Industry Trade Development and Promotion eCommerce