This page illustrates the process differences between transaction-focused,information-focused, and marketplace-focused ecommerce platforms.
Last Published: 10/5/2017

Return to the eCommerce Export Resource Center

Transaction-Focused & Marketplace Website Transaction Process

  1. Customer order goes to shopping cart
  2. Payment Gateway is contacted
  3. Payment Processor verifies funds
  4. Response sent to Payment Gateway
  5. Response of purchase sent to customer
  6. Payment Processor settles payment to merchant through bank
Graphic showing transactional/marketplace transaction process enumerated above

Information-Focused Website Transaction Process

  1. Customer visits vendor website
  2. Customer requests information from vendor's website
  3. Vendor responds to inquiry
  4. Business negotiation process
  5. Order fulfillment/contract upon agreement
  6. Settle international payment through agreed process
Graphic showing information-focused website transaction process enumerated above

Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting

eCommerce Industry eCommerce Market Research Payment