Thailand - Personal Care and Beauty ProductsThailand - Beauty Products
Thailand’s beauty and personal care product market was valued at approximately $4.36 billion in 2016, a 6.5% increase over 2015. Thailand’s beauty and personal care market is one of the largest in Southeast Asia. Distributors and sellers of beauty and personal care items encountered increased difficulties capturing consumer demand and ensuring satisfaction. New product launches with additional benefits, interesting claims and limited collections were key weapons in the competition, aiming to drive up the sales performance.
Skincare products were valued at $1.98 billion (45.4% of the market); 83% of revenue came from facial-care products. Hair products were valued at $822 million (18.8% of the market). Makeup products were valued at 595 million (13.6% of the market). Makeup showed the fastest growth, with an increase of 7% over 2015. Men’s grooming products registered a robust growth of 8% to reach $373 million. Thai parents of the upper and middle-income groups also looked for good quality baby and child-specific products.
Among ASEAN countries, Thailand is the no.1 OEM cosmetics manufacturer for international cosmetics brands. Thai OEM cosmetics manufacturers are capable of producing premium quality products. According to the Thai Cosmetic Cluster, there are 762 cosmetics manufacturing plants (520 are SMEs). The majority of cosmetic ingredients are imported. Local manufacturers regard the U.S. and European countries (e.g. Germany, Italy, and Switzerland) to be the leaders in producing innovative active ingredients for cosmetics, followed by Japan and South Korea, respectively.
|Total Local Production||4,285||4,897||4,864||5,041|
|Imports from the US||179||179||174||182|
|Total Market Size||3,386||3,747||4,365||4,424|
$US Millions (total market size = (total local production + imports) - exports)
- Anti-aging facial & eye treatment
- Whitening facial & body skincare
- Baby and child-specific products
- Premium sunscreen
- Hair restoration & treatment
- Men’s grooming
- Organic beauty products
- Anti-aging cosmeceuticals
- Makeup and color cosmetics
- Innovative beauty & wellness products
Anti-aging and skin whitening products in both higher and lower ends of the quality spectrum continue to have a strong presence in the Thai market. The use of anti-aging products has become common among both male and female consumers.
The increasing demand for men’s grooming products appears to be trending upwards with plenty of room for growth within this market niche. Male-specific products will be in demand, as more men are likely to switch from standard baseline grooming products to specific grooming product lines for men.
Southeast Asia, including Thailand, Malaysia, Indonesia, Vietnam and Singapore, will be the largest consumer of cosmetic chemicals in the near future. Thailand currently imports approximately 20% of personal care ingredients from the U.S.
Cosmetic Control Group,
Food and Drug Administration,
Ministry of Public Health
Thai Cosmetic Manufacturing Association
Beyond Beauty ASEAN - Bangkok 2017
September 21-23, 2017
in-cosmetics Asia 2017(cosmetic and personal care ingredients)
October 31- November 2, 2017
Thailand Trade Development and Promotion