Answers to FAQ's about the Trade Event Partnership Program (TEPP).
Last Published: 10/4/2019

Trade Event Partnership Program (TEPP) Frequently Asked Questions 


What is the Trade Event Partnership Program (TEPP)? 

The Trade Event Partnership Program is the framework facilitating mutually beneficial collaboration between the International Trade Administration (ITA) and the organizers of trade events and trade event pavilions (organizer) that feature U.S. products and services.  The objective of the program is to leverage the networks and resources of ITA and the Event or Pavilion Organizer collectively to promote U.S. exports at trade events, such as trade shows, trade fairs, and through U.S. pavilions at such events. ITA supports trade events and U.S. Pavilions at those events because they serve as vital access vehicles for U.S. firms to enter and expand foreign markets. Innovative U.S. products and services are often best featured and marketed face-to-face where the buyer can experience the value-add of U.S. ingenuity firsthand.   

A partner organization at trade events (e.g., trade shows, trade fairs, industry conferences) in support of ITA’s mission to strengthen the competitiveness of U.S. industry, promote trade and investment, and ensure fair trade through the rigorous enforcement of our trade laws and agreements. Partnership activities help to grow the U.S exporter base, educate the public about the benefits of international trade, and increase awareness of ITA and other government resources available to assist exporters and investors. The Partnership is formalized through a Memorandum of Agreement (MOA). 


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Also, please review the PowerPoint presentation on this new program. 


What is the scope of the partnership?  
   

Partnerships apply to a single event in a single year. Partners must reapply for subsequent editions of any event. 

What are benefits of becoming a TEPP partner?    

  • Leverage the reputation and worldwide network that ITA provides.   

  • Expand the recruitment capability of the organizer by using its network and knowledge of foreign business communities to target purchase-ready buyers with real interest in the sector. 

  • Offers unique services to its exhibitors that export U.S. goods or services, such as export counselling, training on how-to-export, market-specific advice and access to future ITA support and services.   

  • Provides potential U.S. exhibitors the assurance that the U.S. Department of Commerce supports the show and organizer and views it as a top-quality venue that will provide excellent export opportunities to U.S. producers and service providers.   

  • As a partner, you will receive certain exclusive benefits, such as permitted use of the Commercial Service Logo or International Trade Administration emblem on your event promotional and marketing material; official Department of Commerce endorsement of your event for potential attendees or U.S. exhibitors; potential to solicit delegation recruitment from all regions of the world.    


What is the cost? 

There is no financial contribution to apply. If accepted, the base partnership package begins at $4,700. Read more about terms and conditions.   

How can my organization be considered for a Trade Event Partnership?   

Complete the Trade Show or U.S. Pavilion Partnership interest form and send via email to TradeEvents@trade.gov. An ITA representative will contact you within two business days to confirm receipt.  

Partnership requests will be considered via the following criteria:   

  • Resource demands (event may be denied based on lack of adequate resources to support the event 

  • Support of the statutory mandate in 15 U.S.C. 4721 to promote U.S. exports, especially those of small- and medium-sized enterprises 

  • Export potential 

  • U.S. Content of Show Exhibitors 

  • Level of Exhibitor Interest 

  • Scope and Stature of the Show 

  • Logistics & Accommodations – capable of accommodating large numbers of attendees whose native language will not be English (as applicable) 

  • Level of Organizer Cooperation 

  • Delegation Incentives (for consideration of active recruitment) 

  • Level of International Interest (for consideration of active recruitment) 

  • Level of Overseas Marketing (for U.S. events) 

  • Branding at the show (for overseas USA Pavilions) 

Partners must be free of conflicts of interest or other issues that could adversely reflect on ITA. Furthermore, Partners cannot seek an ITA endorsement of their views, products and/or services.  


What is the deadline for requesting a partnership? 

Because the lead time and level of effort varies depending on the depth and breadth of activities requested, there is no hard deadline for submitting your interest form. However, requests are evaluated (in part) according to resource demands and availability, as well as existing conflicts with other events. Therefore, submitting your interest form as early as possible (e.g., six-months prior to an event) allows ITA to properly evaluate and, if accepted, provides adequate lead time to adhere to the high standards for which the organization is known.  


Do I have to be a partner to collaborate with ITA at my trade event? 
 
Not at all! Outside of the TEPP, you may request ITA coordinate and deliver value-added services at your event directly through your local trade specialist or post. As a show or pavilion organizer, you can view the fees associated with a la carte service delivery. Please note that the Department of Commerce does not authorize use of its logo on organizers’ promotional material or officially endorse a trade event outside of the TEPP agreement.   

Have additional questions about the Trade Event Partnership Program?  Email us at TradeEvents@trade.gov.  

Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.