Describes how widely e-Commerce is used, the primary sectors that sell through e-commerce, and how much product/service in each sector is sold through e-commerce versus brick-and-mortar retail. Includes what a company needs to know to take advantage of e-commerce in the local market and , reputable, prominent B2B websites.
Last Published: 6/20/2017
Overview
eCommerce has been a fast growing segment over the past several years. The most commonly purchased products by individual consumers and companies are consumer goods, electronics, software, voice, data and TV services, household appliances, furniture, hobbies, music, video on demand, cosmetics, toys, airline tickets, holiday trips, tickets for cultural events, and clothes. U.S. providers of online services, such as video on demand, software, games, and music, should make an effort to penetrate the Slovak market for those products and offer fee-based services to consumers who already have fiber optic and broadband Internet connections at home. Many younger Slovaks speak English, and the general population is highly interested in American entertainment products. Many consumers who have already purchased fiber optic connections belong to a market segment that is receptive to cutting-edge technology.

Current Market Trends
In 2016 there were 9,400 e-shops in Slovakia that generated sales of USD 903 million. Revenue is expected to show an annual growth rate of 9.5% resulting in a market volume of USD 1.1 million in 2021. The market's largest segment is the Electronics & Media with a market volume of USD 295 million. The current user penetration is at 70.9% and is expected to hit 80% in 2021.

Domestic eCommerce (B2C)
In 2015, the Slovaks B2C eCommerce turnover grew by 14.4% to USD 480 million. Slovakia had an online population of 3.73 million of people who were aged 15 and older. Of the total online population, 2.27 million bought something online in 2015. The average spending per eShopper was USD 190 in 2016.

Cross-Border eCommerce
There is more common inward cross-border eCommerce. The most popular eshops for Slovaks are eBay, Amazon UK and Amazon DE, Alibaba and AliExpress. Only three local eshops mall.sk, alza.sk and tpd.sk are popular in neighboring countries.

B2B eCommerce
This is the second fastest growing segment of eCommerce. Local companies successfully offer their products and services to their business clients. Companies usually start with purchase of office supplies and then look for other products and services to increase their efficiency and lower operational, transportation and storage costs.

Popular eCommerce Sites
Mall SK

HEJ.sk
Heureka
TPD
Andrea Shop
MP3 SK
Extreme Digital
Okay
Datart
Gigastore

Online Payment
The most common payments are done by electronic debit and credit cards because it is safe and there are no additional surcharges. Popular payment method is also pay on delivery that is usually surcharged by USD 1-2, but there is no surcharge if the total purchase is over USD 100 - 200.

Mobile eCommerce
Mobile eCommerce became even more popular thanks to a growing number of local eCommerce applications. The majority of local web sites have implemented Accelerated Mobile Pages to increase reading ease on mobile devices.

Digital Marketing
Many local companies that are using digital marketing have implemented Machine Learning that helps to target marketing to potential customers.

Major Buying Holidays
The major buying holidays are Christmas and Easter.

Social Media
YouTube, for young targets, is already overtaking television in Slovakia as the most watched video content provider. The younger and middle age populations like to read news on social media channels. There is a growing problem with hoaxes that can manipulate public opinion, which can spread quickly via multiple social media channels.

Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.



Slovakia eCommerce Industry Trade Development and Promotion eCommerce