Evaluate the most profitable way to distribute, price, and promote your products and services to the customers in your target market.
Last Published: 10/21/2016

Once you have chosen a target market and addressed how to prepare for that market, it’s now time to evaluate the most profitable way to distribute, price, and promote your products and services to the customers in your target market.
 
Steps:

  • Determine the distribution method for your product or service
  • Calculate the optimal pricing for your product or service
  • Create a sales and promotion action plan

Tools & Resources:

  • Leverage customized market research from the US Commercial Service to determine how to optimize your promotion efforts based on the consumer preferences of your target market.
  • Promote your products and services to  the target market. There are a variety of ways to do this without leaving the United States or even by traveling to the target market.
  • Search for trade leads in your target market.

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Checkup:

  • What is your pricing strategy for the target market?
  • Have you identified the distribution channel(s) for your product or service?
  • What is your budget for promotional activities in your target market(s)?
  • Can you travel outside the United States to facilitate your sales strategy?
  • Will language be a barrier?

Prepared by the International Trade Administration. With its network of 108 offices across the United States and in more than 75 countries, the International Trade Administration of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.



Marketing Sales Promotion Prices Distribution