How U.S. exporters can find market information and local sales representatives by utilizing magazines covering international markets etc. This article is part of "A Basic Guide to Exporting", provided by the U.S. Commercial Service, to assist companies in exporting.
Last Published: 10/20/2016
Promotion in Publications and Other Media

A large and varied assortment of magazines covering international markets is available to you through U.S. publishers. They range from specialized international magazines relating to individual industries, such as construction, beverages, and textiles, to worldwide industrial magazines covering many industries. Many consumer publications produced by U.S.-based publishers are also available. Several are produced in national-language editions (e.g., Spanish for much of Latin America), and some offer “regional buys” for specific export markets of the world. In addition, several business directories published in the United States list foreign representatives geographically or by industry specialization.

Publishers frequently supply potential exporters with helpful market information, make specific recommendations for selling in the markets they cover, help advertisers locate sales representation, and render other services to aid international advertisers.

Many useful magazines and directories are available at libraries, U.S. Commercial Service offices, or the U.S. Department of Commerce’s reference room in Washington, DC. State departments of commerce, trade associations, business libraries, and major universities may also provide such publications.

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