Peru - ECommercePeru - ECommerce
The number of people with internet access is increasing by 10% every year, creating opportunities for eCommerce companies.
ECommerce in Peru is promising. Although it is still a new market, eCommerce growth has a positive projection, due to rapidly increasing internet access and the presence of strong, reliable platforms.
Currently, only 14.1% of the population in Peru has internet access at home, though mobile penetration is higher at 20.2% of the population. In the Lima metropolitan area, 53.1% of homes have internet access, while the rest of urban areas only have 24.4% access and rural areas only have 1.9% access. This is a key obstacle for eCommerce in Peru.
Peru has among the lowest internet access rates in the region. Potential for growth exists due to Peru’s strong base and economic performance. With a large, young population (55% under the age of 30) and a high internet usage rate among young people (77% of individuals aged 18-25), future outlook is promising. Twenty-two percent of internet users have made a purchase online, with consumers specifically preferring to buy accessories and applications (38%), technology (30%) and clothing and footwear (30%) on the internet.
Several e-marketplaces are taking advantage of these opportunities in Peru, with the most important businesses as follows:
Mercado Libre: Online platform in Latin America and Portugal for buying and selling a wide range of items. It has two types of accounts: free and paid-for.
OLX: Classified ad platform present in 114 countries, especially in emerging markets, which puts buyers in contact with sellers.
Linio: A platform where many different suppliers sell a wide range of products. Available in Mexico, Chile, Argentina, Peru, Ecuador, Colombia, Venezuela and Panamá.
Falabella: Department store with a presence in Chile, Argentina, Peru, Colombia, Uruguay, and Brazil. Belongs to the SACI Falabella group and their main business areas are clothing, accessories, and homeware retail.
Ripley: Chilean chain of department stores, with presence in Chile, Colombia and Peru. Its main businesses are clothing, accessories, and homeware retail.
Platanitos: A group that sells fashion, especially footwear and accessories, by Platanitos Boutique and other brands. Available in Peru.
Wong: Peru’s largest supermarket chain. This website allows for the ordering via the internet from local and foreign-based consumers for local delivery.
Rosatel: Rosatel allows online orders of flowers and gift baskets
Despite the opportunities that the Peruvian market offers, companies must take into account challenges in the medium term which are: developing superior logistics to reduce shipping times and enable order tracking, educating internet users in electronic banking and the use of eCommerce portals, and generating trust in order to avoid both a reluctance to provide bank details and a fear of receiving a product that is defective or different from what is advertised.
There have been interesting advances in the use of the internet in several Peruvian government institutions, including the tax collection agency, SUNAT, the public registry, SUNARP, and the Peruvian state-owned bank, Banco de la Nación (which handles the Treasury accounts). Additionally, the National Elections Bureau, ONPE, is testing electronic voting and improving internet usage.
The Peruvian government has established a special task force, E-Gob Peru. It is managed by the National Office of E-Government and Information Technology (ONGEI) under the President of the Council of Ministers. This office is continuously developing Gov2Citizens solutions for tax payments, and providing information on customs and foreign trade (http://www.sunat.gob.pe), as well as Gov2Gov transactions to reduce expenses within different agencies. Operational services include a citizens’ ID’s service portal (http://www.reniec.gob.pe) and business-assistance services for small and medium-size companies (http://www.emprendedorperuano.pe/). Additionally, the Peruvian government is implementing an Electronic Procurement System (SEACE: Sistema Electrónico de Adquisiciones y Contrataciones del Estado) with a goal of improving transparency and efficiency government purchasing.
Although there is no Public Key Infrastructure (PKI) in Peru, digital signatures are widely used for tax declarations (more than one million users). Transactions are made through electronic funds transfers, and Banco de la Nación has created a secure platform for online transactions. The Antitrust, Unfair Competition, Intellectual Property Protection, Consumer Protection, Dumping, Standards, and Elimination of Bureaucratic Barriers Agency (INDECOPI) is working to implement a PKI under the E-Gob Peru Project, inspired by the U.S. PKI model.
Development of the legal framework is as follows:
- Protection of Personal Information: Complete.
- Electronic Signature: Complete, but will be modified.
- Electronic Commerce: Not explicit, but there is a bill that refers to concessions processed electronically (Civil Code 141 and 141A.)
- Validity for Procedures related to E-Gob Peru: Under development.
- Electronic Governmental Hiring Process: Under development.
Peru eCommerce Industry Trade Development and Promotion eCommerce