Generalizes on the best strategy to enter the market, e.g., visiting the country; importance of relationships to finding a good partner, use of agents.
Last Published: 7/10/2019

One strategy for U.S. manufacturers and suppliers to penetrate the Pakistan market is to utilize the U.S. Department of Commerce’s Export Assistance Centers (USEAC) in the United States and U.S. Commercial Service offices in the U.S. Embassy in Islamabad and the U.S. Consulates General in Karachi and Lahore. Seeking the assistance of USEACs before exploring opportunities in this market is highly encouraged. It is recommended that U.S. firms considering using locally-registered firms to help navigate the complex business culture. U.S. businesses are encouraged to review the website U.S. Commercial Service, Pakistan.

Many foreign manufacturers and suppliers employ agents or distributors to cover the entire country. Companies may also choose to work through a regional office i.e. Dubai, Singapore, or London. It is comparatively easy to switch agents and distributors in Pakistan without being exposed to legal liability. U.S. firms are also encouraged to consider the U.S. Commercial Service International Company Profile (ICP) which provides a comprehensive background and legitimacy check on any local Pakistani firm. U.S. firms can apply for this service through their local USEAC. A complete list of USEACs is available on the website.

 

Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.



Pakistan Trade Development and Promotion