This is a best prospect industry sector for this country. Includes a market overview and trade data.
Last Published: 10/30/2017


Best high-value product prospects

Commodity / codeImports, 2016, $US millionsImports from U.S., 2016 (U.S. market share)Key Constraints Over Market DevelopmentMarket Attractiveness for USA
Unfamiliarity of secondary or less familiar cuts.  Competition from South America, Australia/New Zealand, and Ireland on price.Strong demand in high-end HRI industry for high quality beef.  Growing awareness at mainstream HRI level and specialty retail outlets.
Some, albeit limited, competition from Spain and Australia.  The United States is not a big exporter of organic almonds.Growing demand from food manufacturers, confectionary and snack industries.  Almonds benefit from healthy image among consumers.
Some competition from Iran.Growing demand from food manufacturers, confectionary and snack industries.
Sweet potatoes
Still some unfamiliarity on preparation and usage of sweet potatoes.    Competition from Honduras, China, and Egypt.  Discussion on the MRL of Thiabendazole.Restaurants are increasingly serving sweet potatoes.  There is demand for variety and quality products.  Consumers favor the U.S. Covington variety.
Tomato paste
Competition from Italy, Spain, and Portugal.Strong demand from food manufacturers.
Craft beer
Transportation costs and time.  Competition from wines.  Competition from suppliers in EU countries.Restaurants are increasingly serving craft beer to complement different meals (craft beer - food pairing).
The older and more traditional consumer is unfamiliar with humus or usage of chickpeas.
The younger and more traveled consume humus and use chickpeas in soups, salads, and meals.

Source:  World Trade Atlas
Dutch importers distribute U.S. exports throughout the EU.  In 2016, Dutch agricultural imports were valued at $58 billion.  Imports from the United States totaled $2.9 billion.  The port of Rotterdam is the largest port by volume in Europe and the sixth largest port in the world.  The Dutch are excellent traders, and much of the agricultural imports are re-exported directly or after adding value.  The Netherlands is the world’s largest exporter of agricultural products after the United States. 
For the United States, the Netherlands is the largest market within the EU for consumer-oriented products.  The United States is the sixth largest supplier of consumer-oriented products to the Netherlands after Germany, Belgium, Brazil, France, and Spain.  Dutch imports of consumer-oriented products from the United States continue to grow.  In 2016, the United States posted its highest export levels to the Netherlands since 1970 for fresh vegetables, sauces and condiments, and prepared products.

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Netherlands Agribusiness Trade Development and Promotion