Describes how widely e-Commerce is used, the primary sectors that sell through e-commerce, and how much product/service in each sector is sold through e-commerce versus brick-and-mortar retail. Includes what a company needs to know to take advantage of e-commerce in the local market and , reputable, prominent B2B websites.
Last Published: 10/25/2017
E-Commerce is small but growing rapidly in Morocco.  Morocco has one of Africa’s highest internet penetrations rates and e-commerce is being built on this infrastructure.  One major hurdle, however, is a lack of online payment systems.  There is a high instance of credit card fraud in Morocco and several U.S. companies have blocked access to Moroccan Internet Service Providers (ISP). Nonetheless, the e-commerce market environment is improving.  Most transactions made online in Morocco still have the payment executed offline.  Restrictions on outbound cash flows make it difficult to use Moroccan Credit Cards for international purchase of large volume.  Internet payment systems such as PayPal are beginning to enter the market. This should allow U.S. exporters to market directly to Moroccan consumers or businesses.

International shippers like DHL, Fedex, and UPS are established in the larger urban areas. They offer expedited service for after sales service and support.  Certain types of products and parts could be offered online and shipped directly to Morocco with these shippers.

Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.



Morocco eCommerce Industry Trade Development and Promotion eCommerce