Describes how widely e-Commerce is used, the primary sectors that sell through e-commerce, and how much product/service in each sector is sold through e-commerce versus brick-and-mortar retail. Includes what a company needs to know to take advantage of e-commerce in the local market and , reputable, prominent B2B websites.
Last Published: 7/15/2019

E-commerce is a small but growing industry in Morocco.  Morocco has Africa’s second highest internet penetration rate.  One major hurdle, however, is a lack of online payment systems.  Restrictions on outbound hard currency cash flows also limit international purchases. According to the Global Findex Data, only 1.6% of the population in Morocco made an online purchase in 2017. There is a high instance of credit card fraud in Morocco and several U.S. companies have blocked access to Moroccan Internet Service Providers (ISPs).  Internet payment systems such as PayPal are available. Google and Bain & Company predict that online sales in the MENA region are to grow by 28% every year through 2022, which would result in an increase in revenues from $8.3 billion in 2017 to $28.5 billion. 

Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.



Morocco eCommerce Industry Trade Development and Promotion eCommerce