Mexico - Market OpportunitiesMexico - Market Opportunities
Abundant market opportunities for U.S. firms exist in Mexico.
Mexican companies, government agencies, and entire industries are deeply familiar with and receptive to U.S. products and services. U.S. producers often find it straightforward to market and sell their services and products in Mexico. Mexico’s most promising sectors include: agriculture; agribusiness; auto parts and services; aerospace; education services; energy; environmental technology; franchising; housing and construction; packaging equipment; plastics and resins; security and safety equipment and services; information technology; transportation infrastructure equipment and services; and travel and tourism services. A complete list of the top prospects in Mexico is provided in the Leading Sectors for U.S. Exports & Investments section. However, given the size of the Mexican market, there is almost no product a company cannot sell successfully in Mexico with the right preparation, commitment, pricing, and service.
In addition to vibrant private sector growth in many industries, Mexican government programs are a specific area to watch. Mexico’s new administration will be inaugurated December 1, 2018, for a six-year term. Mexico’s outgoing administration (2012-2018) advanced a reform and development platform that continues to affect opportunities for U.S. firms, especially in the areas of energy and telecommunications. In addition, a key promise was to expand strategic public infrastructure and industrial development nationwide. A centerpiece of this effort was implementation of a consolidated National Infrastructure Program (Programa Nacional de Infraestructura or PNI) announced in April 2013. The plan focused on transportation, water, energy, health, urban development, communications, and tourism, with an anticipated total investment of USD 586 billion counting both public funding and private investment. The Peña Nieto Administration also enacted a new Public-Private Partnership (P3) law, providing a clear legal environment for PPP investment in infrastructure and related projects. Many of the PNI projects have been completed, but many still represent opportunities in currently approved or future phases. Facing fiscal pressures, the government continued to cut public infrastructure spending in 2017 and 2018, delaying some projects. Larger and longer-term projects involve P3 spending and will extend for years or decades beyond 2018, such as Mexico City’s New International Airport. Decision-making on some projects slowed or paused during the 2018 election cycle, and we anticipate more clarity on the future of these projects and related government spending by early 2019.
Mexico Trade Development and Promotion