This is a best prospect industry sector for this country.  Includes a market overview and trade data.
Last Published: 10/12/2018
Mexico is a large and consistently developing middle-income market, making internet and IT services a best prospect industry sector for this country.

Overview

With the goal of universal connectivity, internet access was instituted as a constitutional right of all citizens of Mexico by the telecommunications reform of 2013. In 2017, there were 79 million internet users, representing 67 percent of the population over the age of six and reflecting a growth rate of 12 percent over 2016. Efforts to improve market competition over the last three years resulted in a 29 percent drop in prices for communications services in 2016, according to the Mexican telecommunications regulator, IFT. Mexico mirrors the global trend towards mobility. Ninety-one percent of internet users connect through a smart phone, and there are currently 99.5 million active smart phones in the country.

Increased connectivity has spurred the growth of Mexico’s emerging digital economy. In 2013, only 25 percent of companies operating in Mexico used cloud computing. In 2016, the most recent data available, 84 percent of Mexican companies had migrated to the cloud, mostly under a hybrid model. Mexico is investing heavily in cloud analytics services, and by 2019, this subsector is expected to experience an average annual growth rate of 29 percent to become a USD 688 million market. According to industry analysts, Mexico is among the three most competitive mobile app markets in the Americas along with Brazil and the United States in terms of the number of apps opened per user per month and the number of times an app is opened per user per month. Communications apps are the most frequently used.

The Mexican eCommerce market was worth USD 17.6 billion at the end of 2016. Surveys conducted by the Mexican Internet Association indicate that 75 percent of internet users report conducting eCommerce transactions within the last three months, and 31 percent of these buyers’ report conducting the transaction through a mobile device. Mexican brick and mortar retailers are ramping up their eCommerce divisions as their share of online sales has risen to 25 percent. Internet-related policies and regulations on issues such as privacy, net neutrality, server localization, and intellectual property are in the process of being defined. Practices such as zero-rating are commonplace, and there are currently no safe harbors regarding intermediary liability. Mexico’s adoption of Internet of Things (IoT) technologies has been driven by its strong industrial sector, which invested USD 1.6 billion in IoT solutions in 2016. The Mexican Government’s IoT investments in 2015, the most recent year for which figures are available, totaled USD 154 million and concentrated on smart cities and smart grid technologies.

The IT services and outsourcing market in Mexico continues to offer great opportunities. Mexico is an attractive market for technology products from the United States related to the IT services industry and a strong global player in the Business Process Outsourcing (BPO) market. Research and advisory firm Gartner ranks Mexico third globally for nearshoring and offshoring services, behind India and the Philippines. Mexico is also developing IT clusters throughout the country to offer IT, software development, call center, high-tech manufacture, and engineering services to domestic users and to countries in North America and Europe. The country is following the global trend towards a service-centric IT industry, where most technologies are offered under a service contract or lease. There is a growing interest in Software as a Service (SaaS), Infrastructure as a Service (IaaS), and Platforms as a Service (PaaS). The main driver for users to support this new business model is cost reduction in areas that are not mission-critical and represent costs without value-added.

The data center market in Mexico was worth USD 2 billion in 2015 and is expected to grow 30 percent by 2020. Mexico is the second largest market in Latin America in terms of data center square footage with approximately 25 percent of the region’s overall data center surface and the leader in data center infrastructure investment.

Mexico Internet and IT Service Market indicators
(Figures in millions)

 
 2015201620172018 (Estimated)
Fixed lines19.818.918.519.2
Mobile Subscribers105.2107.2111.1113.8
3G and 4G Subscribers 14.763.674.778.2
Broadband Subscribers14.214.816.418.5
Source: BMI Research

Mexico IT Market Overview
(Figures in USD billions)

 
 2015201620172018 (Estimated)
IT Market Value20.622.123.825.3
Computer Hardware Sales8.468.979.628.7
Personal Computer Sales 7.027.447.918.0
Software Sales4.645.045.496.38
Services Sales7.498.128.819.25
Source: BMI Research

Leading Sub-Sectors

As in the United States, this sector is extraordinarily dynamic and diverse. The following list represents key sub-sectors where we see growth and opportunity.
  • IT security services
  • Training
  • Tailored software apps
  • Leased infrastructure (NOCs, SOCs)
  • IT system maintenance
  • Consulting and systems integration
  • CATV network apps
  • Business intelligence
  • Cloud analytics
  • Virtualization
  • Digital advertising

Opportunities

The main opportunities for IT solutions (products and services) are in those sectors that are intensifying the use of IT, including manufacturing, transportation, security, energy, retail, and financial services. Improved competition in IT and telecommunications will drive demand for core-network and other infrastructure solutions.

Most government agencies and businesses will seek to forego capital investments and identify IT service providers that can integrate turnkey solutions under a lease contract. Cloud-based solutions have seen a growing demand among small-and –medium-sized enterprises, which find in these solutions a means to increase their competitiveness and align their IT capabilities with those of larger partners and buyers.

The U.S. Commercial Service Mexico is happy to assist you in exploring opportunities in this sector.

 

Web Resources

Federal Institute of Telecommunications www.ift.org.mx
Mexican Internet Associationwww.asociaciondeinternet.mx
National Chamber of the Electronics, Telecommunications, and IT Industrywww.canieti.org
IT Industry Associationwww.amiti.org.mx

Events

Contacts

For more information on internet and IT services in Mexico, please contact:

Teresa Verthein

Commercial Specialist

U.S. Commercial Service - Mexico City

Tel.: +52 55 5080 2000 ext. 5228

Teresa.Verthein@trade.gov







 

Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.



Mexico Information and Communication Technology Trade Development and Promotion