This is a best prospect industry sector for this country.  Includes a market overview and trade data.
Last Published: 3/15/2019

UNESCO Student Mobility Number: 33,854 Mexican students studying abroad
 
CIA World Factbook:      Total Population: 125,959,205 (est. July 2018)
                                           43.96% of the population is under 24 years old
 
Overview
Mexico has taken a leading role in international education, fostering student mobility and academic exchanges with institutions abroad, to become more competitive in the international market. IIE Open Doors® latest report shows that Mexico is the ninth largest country of origin for students studying in the United States, despite an 8.1% decrease from previous year. In academic year 2017/2018, 15,468 Mexican students were enrolled in U.S. schools, mostly in undergraduate programs, contributing USD 633 million to the U.S. economy. In 2014, the U.S. and Mexican government implemented a bilateral education collaboration project called the U.S.-Mexico Bilateral Forum on Higher Education, Innovation and Research (FOBESII), to expand opportunities for educational exchanges, scientific research partnerships, and cross-border innovation to help both countries develop a 21st century workforce for mutual economic prosperity and sustainable social development. Through FOBESII, the U.S. and Mexican Governments have brought together the public and private sectors, as well as the education community, to promote educational and research cooperation with U.S. institutions, as well as improving access to quality post-secondary education to underserved demographic groups in the science, technology, engineering, and math (STEM) fields. Among the Forum’s main achievements after four years of strong collaboration, are the signing of more than 115 collaboration agreements between higher education institutions in Mexico and the United States, as well as joint projects and programs in innovation and research implemented by the National Council of Science and Technology (CONACYT) and the National Science Foundation (NSF). Finally, as part of the Mexican education model, technology plays a key role in providing learning tools to students and enables students to have a more interactive experience in class and at home. Although there are many areas for improvement, the Mexican Government, through the Secretariat of Education and private educational institutions, are investing in equipment and technology solutions such as software, applications, and digital content in English to improve the education experience at all levels.
 
Sub-Sectors
Higher Education – Mexico is the ninth largest country of origin for students studying in the United State with 15,468 students enrolled in U.S. institutions. In general, Mexican students choose U.S. institutions for the prestige of the American higher education system as well as the strong ties between both countries. 

ACADEMIC LEVELSTUDENTS FROM MEXICO
Undergraduate8,802
Graduate3,839
Non-degree1,137
OPT1,690
                                       Source: IIE Open Doors® Report 2018

 Undergraduate: Over eight thousand Mexican students are enrolled in U.S. Universities for undergraduate programs, mainly looking for innovative academic programs in STEM disciplines (science, technology, engineering and math. Also, students are interested in developing strong multicultural skills to be competitive in the international market. 

Community College:  Given FOBESII’s focus on workforce development, opportunities for community colleges are also rising, especially among Mexican students who are looking for educational opportunities at a younger age or are interested in two- year programs. Mexico’s community college equivalent, its Universidades Tecnológicas system, features several bilingual technical universities that are particularly interested in exchange opportunities given that the classes are taught in English.
 
Graduate Education: For graduate education, Mexican students are looking for programs that can provide them with the abilities to perform in the international arena, given that Mexico has a strong international business presence. Mexican students are interested in different fields such as aerospace, environment, business, education, IT among other specialties. It is important to mention that Mexican institutions are interested in developing collaborative programs with U.S. institutions in the graduate level, to make international graduate education more affordable to their students.     
 
Secondary Education: Given the strong ties with the United States, Mexican families seek academic opportunities in U.S. boarding schools mostly from 10 to 12 grades, as well as short term programs to increase English language skills. It is important to mention that the main competitor in this segment is Canada, followed by the UK; therefore, it is highly important to work with local partners to promote U.S. boarding education opportunities.
                           
Online Programs: Mexican higher education institutions (public and private) offer online programs in undergraduate/graduate and short specialty programs. Mexican students prefer to take online programs in their own language. A strategy adopted by some U.S. institutions has been to offer blended courses, where once a month, a facilitator travels to country and meets with the local students to solve questions about the monthly lessons.
 
Research and Development: Research and Development has an important role in the development of both countries; public and private sector players from the U.S. and Mexico have developed a strong collaboration to promote joint research projects to increase regional competitiveness as well as stronger relationships between industry, government entities and educational institutions. The Mexican government through the National Council of Science and Technology coordinates a large number of research projects between Mexican and U.S. institutions.
 
Professional Training Services: Workforce and professional training are also provided by employers. With an eye to global competitiveness, employers and economic development organizations are interested in training opportunities for the Mexican workforce. Employers in Mexico seek training to improve their business processes, reduce costs, improve the effectiveness of their workforce, innovate, and strengthen their relationship with clients. Customized training in IT technologies, quality control, management, and language programs are in high demand. In addition to traditional training methods, Mexico is investing in technology and opening the market for on-line or blended courses.
 
Opportunities
Six key opportunities to explore in the Mexican market are:
 
•     ESL programs for students, both short-term and potentially longer courses of study to address Mexico’s critical shortage of English-language teachers
•     Student recruitment for undergraduate and graduate programs for STEM disciplines (science, technology, engineering and math), aeronautical sciences, business administration, environment/energy, agriculture, and design
•     Collaborative programs for technical/vocational programs in engineering and technology
•     Dual-degree programs and collaborative programs in international business and management, engineering, environmental technology, and aerospace at the undergraduate and graduate levels
•     Corporate training programs in management, as well as executive-level language proficiency programs
•     Technology applied to K12 education, including applications, software, and digital content
 
To pursue these opportunities, we highly recommend traveling to Mexico and participating in recruitment fairs. You should visit schools to promote educational opportunities as well as to build relationship with education organizations and Mexican grant institutions. Also, secondary markets offer opportunities to recruit students—smaller geographic regions in Mexico are growing where students are seeking quality education programs abroad.
 
Successful U.S. training companies have partnered with Mexican institutions/universities to develop continuing education programs. However, training companies need to be flexible and sensitive to the specific characteristics of the Mexican market. The demand is for tailor-made programs conducted in Spanish. Technology companies are encouraged to work with a partner in country.
 
Events
•     U.S.–Mexico Academic Mobility Fair: this recruiting fair organized by Education USA and the U.S. Mexico Commission for Educational and Cultural Exchange (COMEXUS) takes place twice a year (summer/fall) at various locations around Mexico. You can find this and related events at the Education USA website at https://educationusa.state.gov/find-event.
 
•     Mexico College Fair Tour, October 2019: visiting the Mexican cities of Chihuahua, Torreón, Tampico, Puerto Vallarta, Guadalajara, Querétaro, Monterrey, and Mexico City. https://sites.google.com/site/mexicocollegefairtour/home
 
•     EduExpos Mexico Tour:  https://eduexpos.edufindme.com/
 
•     Linden Educational Services Boarding Tours:  http://www.boardingschooltours.com/
   
Education Technology Fairs
•     Bett Latin America Mexico City, Mexico - https://latam.bettshow.com
•    Global Educational Supplies & Solutions (GESS) Mexico City, Mexico - www.gessmexico.com
 
Resources
 
Education USAwww.educationusa.state.gov
Mexican Secretariat of Educationwww.sep.gob.mx
National Association of Universities and Higher Learning Institutionswww.anuies.mx
U.S. Embassy education and English programshttps://mx.usembassy.gov/education-culture
COMEXUS–Fulbright-García Robles Scholarshipswww.comexus.org.mx
Consejo Nacional de Ciencia y Tecnología (CONACYT)www.conacyt.gob.mx
Consortium for North American Higher Education Collaborationwww.conahec.org
Peace Corps in Mexicowww.peacecorps.gov/mexico
100,000 Strong in the Americas Innovation Fundwww.100kstrongamericas.org

 
U.S. Commercial Service Contact
Martha Sánchez, Commercial Specialist
U.S. Commercial Service – Mexico
Martha.sanchez@trade.gov
52 55 5080-2000 ext. 5225

Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.



Mexico Education Trade Development and Promotion