Describes how widely e-Commerce is used, the primary sectors that sell through e-commerce, and how much product/service in each sector is sold through e-commerce versus brick-and-mortar retail. Includes what a company needs to know to take advantage of e-commerce in the local market and , reputable, prominent B2B websites.
Last Published: 6/9/2016

E-Commerce is not widely available in Malawi.  Internet penetration is estimated to be only 6.5% in total but reaches almost 30% in cities.  Almost 80% of connected Malawians access internet on their mobile device.  Mobile phone operators are aggressively marketing mobile money currently used by 7.7% of Malawians with much higher adoption rates in urban settings.  Few people have credit or debit cards, further limiting access to internet shopping.

Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.



Malawi eCommerce Industry Trade Development and Promotion eCommerce