Describes how widely e-Commerce is used, the primary sectors that sell through e-commerce, and how much product/service in each sector is sold through e-commerce versus brick-and-mortar retail. Includes what a company needs to know to take advantage of e-commerce in the local market and , reputable, prominent B2B websites.
Last Published: 6/9/2016

E-Commerce is not widely available in Malawi.  Internet penetration is estimated to be only 6.5% in total but reaches almost 30% in cities.  Almost 80% of connected Malawians access internet on their mobile device.  Mobile phone operators are aggressively marketing mobile money currently used by 7.7% of Malawians with much higher adoption rates in urban settings.  Few people have credit or debit cards, further limiting access to internet shopping.

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Malawi eCommerce Industry Trade Development and Promotion eCommerce