Discusses opportunities for U.S. franchisers and legal requirements in the market.
Last Published: 3/29/2019

Franchising is not a popular business model in Liberia.  This is partly because the concept is unusual in the country’s business culture, and partly because it is difficult for local entrepreneurs to secure start-up capital.  Liberia has a few foreign franchises such as Western Union MoneyGram, FedEx, UPS, and DHL.  However, generally establishing a franchise in Liberia can be challenging due to the lack of affordable electricity, limited communication infrastructure, difficulty in access to finance for local entrepreneurs, poor intellectual property rights protection, scarcity of skilled labor, and weak transportation infrastructure.

Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.

Liberia Franchising Business Management