Describes how widely e-Commerce is used, the primary sectors that sell through e-commerce, and how much product/service in each sector is sold through e-commerce versus brick-and-mortar retail. Includes what a company needs to know to take advantage of e-commerce in the local market and , reputable, prominent B2B websites.
Last Published: 7/12/2017

Overview & Current market trends

 

E-commerce or digital marketing platforms are not well developed in Liberia because of limited information communication technology (ICT) infrastructure.  Mobile telecommunication is the most ubiquitous form of communication and has experienced successful penetration in the country in recent years.  Internet has been slow to penetrate the Liberian market.  Internet services are available through various ISPs and three active mobile networks using GPRS, EDGE, and WiMAX technology. Currently, all internet connections are made through VSAT connections, and are costly and unreliable.  Most Liberians do not have access to the internet and the use of credit cards is extremely limited, which makes online shopping impracticable.  Visa, MasterCard and other forms of payments for online transactions have limited penetration in the Liberian market.  Only one or two commercial banks offer Visa electron and debit cards to their customers and provide access to automatic teller machine (ATM) and point of sale (POS) terminals.  The Visa electron and debit cards can be used for payment of goods and services (via POS) at some commercial facilities.  These electronic payment cards, which can be used on a 24-hour basis, cannot be used to purchase goods and services online.  Mobile money services are increasingly available although mostly in Liberian dollars.  There is no home mail delivery and/or standard address system.  Although costly, FedEx and DHL do deliver mail and parcels to clients in Monrovia and its environs.  The major buying holiday seasons in Liberia are July (July 26 is Liberia’s Independence Day) and December (for the Christmas).  The most popular social medium is Facebook.

Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.



Liberia eCommerce Industry Trade Development and Promotion eCommerce