Discusses the state of direct marketing and what channels are available for companies to use direct marketing.
Last Published: 3/29/2019

There are considerable challenges to direct marketing in Liberia due to limited internet penetration, limited and ineffective postal services, lack of electricity, and low literacy rates.  Mobile phone companies employ short message service (SMS) to market and advertise their products and services.  Other common methods include radio advertising, television advertising, billboards, loudspeaker announcements in commercial areas, and newspaper advertisements.

Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.



Liberia Business Registration Marketing